Campaign Insight

Your path to personalisation

What is meant by Personalisation 2.0? This guide, written in partnership with RedEye will look at the importance of the customer interaction when it comes to technology and expertise as you move towards personalisation 2.0. All washed down with some key factors to get right as your personalisation develops to great heights.

It is for those intrepid marketers who are already delivering multi-channel personalisation, but feel the overall customer experience, while good, just isn’t quite there yet. 

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

The UK's two largest commercial channels, ITV and Channel 4, are working together for the launch of a new brand campaign for Alzheimer's Society - a first for the broadcasters.

Posted on 21 April 2017 | 3:12 pm

Dave Buonaguidi to leave CP&B

Dave Buonaguidi is leaving Crispin Porter & Bogusky London to launch a new business.

Posted on 21 April 2017 | 12:06 pm

IPG posts flat first quarter revenue growth

Interpublic Group reported revenues of $1.75bn (£1.37bn) in the first three months of the year, up 0.7% year on year.

Posted on 21 April 2017 | 10:17 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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