Campaign Insight

Your path to personalisation

What is meant by Personalisation 2.0? This guide, written in partnership with RedEye will look at the importance of the customer interaction when it comes to technology and expertise as you move towards personalisation 2.0. All washed down with some key factors to get right as your personalisation develops to great heights.

It is for those intrepid marketers who are already delivering multi-channel personalisation, but feel the overall customer experience, while good, just isn’t quite there yet. 

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Instagram launches ads in Stories globally

Instagram has officially launched its immersive, full-screen ads within Instagram Stories today.

Posted on 1 March 2017 | 4:47 pm

Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress

Legacy businesses are continually putting up barriers to innovation in the distribution of video content, despite a widespread acceptance of what needs to happen, Vice founder Shane Smith has claimed.

Posted on 1 March 2017 | 4:46 pm

Sorrell: Trump presidency is good news for global economy

Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticised Barack Obama for being "diffident" towards the business community.

Posted on 1 March 2017 | 4:14 pm

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