Campaign Insight

Your path to personalisation

What is meant by Personalisation 2.0? This guide, written in partnership with RedEye will look at the importance of the customer interaction when it comes to technology and expertise as you move towards personalisation 2.0. All washed down with some key factors to get right as your personalisation develops to great heights.

It is for those intrepid marketers who are already delivering multi-channel personalisation, but feel the overall customer experience, while good, just isn’t quite there yet. 

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

McDonald's CEO: 'We're behaving like a leadership brand'

McDonald's has only "scratched the surface" of the potential for delivery, chief executive Steve Easterbrook has said, following the fast-food chain's strong financial results.

Posted on 26 July 2017 | 9:19 am

'This girl can' goes international with campaign for Australian women

Australia is adopting Sport England's "This girl can" campaign to inspire more women down under to get active.

Posted on 26 July 2017 | 8:31 am

Movers and shakers: Argos, Vodafone, TBWA\London

Argos and Vodafone lost marketers this week, TBWA\London hired a new top team and Hearst Magazines' James Wildman made his most significant hire, while advertising agencies made creative hires galore.

Posted on 26 July 2017 | 8:14 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share