Campaign Insight

The science of social video

Campaign Insight, in partnership with Brightcove, have created this report, incorporating the responses of 5500 viewers aged 18 years and over across the UK, France, Germany, US, and Australia, to offer a fascinating snapshot into the evolving world of social video, and the benefits for brands who can turn it to their advantage.

With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Top ten takeaways from Advertising Week Europe 2017

Google apologises, Marks & Spencer's on being "mumsy", and the future of the agency model were among the highlights of this year's Advertising Week Europe in London.

Posted on 24 March 2017 | 11:46 am

Watch: trust dominates discussion at Advertising Week Europe

Campaign asked visitors at Advertising Week Europe, as well as its executive director Matt Schnecker, about the importance of trust in the industry.

Posted on 24 March 2017 | 11:11 am

Group M ends legal dispute against Firm Decisions

Group M has ended its legal dispute with Firm Decisions over the alleged "misuse" of confidential documents.

Posted on 24 March 2017 | 10:32 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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