Campaign Insight

The science of social video

Campaign Insight, in partnership with Brightcove, have created this report, incorporating the responses of 5500 viewers aged 18 years and over across the UK, France, Germany, US, and Australia, to offer a fascinating snapshot into the evolving world of social video, and the benefits for brands who can turn it to their advantage.

With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.

Topics

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

P&G's Sophie Blum: there is no such thing as a global consumer

Despite the barriers coming down between different parts of the world, understanding national habits and preferences remains as crucial for brands as ever, Procter & Gamble's top European marketer told Campaign.

Posted on 19 September 2017 | 10:07 am

How Oath set out to democratise fashion at LFW

Yahoo Style, an Oath brand, has kicked off its year long partnership with the British Fashion Council with a mission to provide an alternative front row experience to their users through live streaming and events.

Posted on 19 September 2017 | 9:40 am

Fetch strikes back at Uber lawsuit and claims non-payment

James Connelly, the chief executive of Fetch Media, has struck back at Uber's lawsuit by claiming the agency had already terminated its relationship with the ride-sharing company due to non-payment.

Posted on 19 September 2017 | 9:31 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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