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Campaign News

M&S new ad strategy with Grey will be based on attitude, not age

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

Posted on 23 March 2017 | 11:12 am

Airbnb's Mildenhall hit outs at Cannes Lions again over lack of 'brown faces' among speakers

Jonathan Mildenhall, the chief marketing officer at Airbnb, has hit out again at Cannes Lions organisers for "only three brown faces" being among this year's speakers.

Posted on 23 March 2017 | 9:30 am

Dave Trott warns marketers are being failed by 'obsequious' ad agencies

Brands are still not being challenged to create the best work by "obsequious" advertising agencies, a panel of some of the UK's most senior marketers has been told.

Posted on 23 March 2017 | 8:27 am

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