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With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Group M rolls out viewability standards globally

Group M is optimising all its global media spend towards its standards of viewability.

Posted on 17 August 2017 | 12:42 pm

Tributes paid to London College of Communication lecturer Jo Hodges

Tributes have been paid to Jo Hodges, tutor at the London College of Communication, who died last month.

Posted on 17 August 2017 | 11:57 am

Always '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty.

Posted on 17 August 2017 | 11:24 am

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