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Campaign News

Facebook battles fake news with editorial rights

Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.

Posted on 21 July 2017 | 9:40 am

Chartered Institute of Marketing ups focus on strategic marketing in new platform

Marketers need to speak up about the value they contribute to organisations, the chief executive of CIM has warned, after the professional body unveiled a new strategy.

Posted on 21 July 2017 | 9:30 am

Men are 'more responsive' to online ads

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.

Posted on 21 July 2017 | 9:07 am

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