Taking back control of the customer journey
Digital revolutionised the way people discover and shop – both on- and offline. The web opened up a new era of consumer power and with so many online-only and niche businesses now in existence, big brands have to work harder. And more often than not, it’s more than the products or services that consumers are after; they want experiences that go beyond the expected.
In 2016, Campaign and Trustpilot surveyed over 100 marketers from small to large leading businesses around the UK, to discover what insight they collect on their customers, how it informs their strategies and how customer-centric they think they are. Following the research we ran a live webinar with leading luxury travel and retail brands to draw upon their insight and reveal the results.
This report uncovers the results of our survey and gives top advice on how businesses can become more customer-centric, improve brand reputation and gain consumer trust.To access please sign in.