Campaign Insight

The battle for talent and the threat to the agency model

With marketing practices, client needs, and industry demands all evolving daily, today’s ad agencies need to find the right creative talent to give them the competitive edge. But with a shrinking pool of experienced workers and competition to attract young talent increasing – this is a challenge.

The traditional ad agency model is buckling and is no longer fit for purpose. The agency world is going through major structural and creative changes. New technologies are shaping these, creating a new breed of versatile marketers and creatives, armed with new skills and an ambition to pursue new career opportunities and industry-defining experiences.

In partnership with agency management software provider Deltek, Campaign hosted a webinar with a panel of senior advertising experts to talk through the major structural changes and creative upheavals taking place within the agency world.

This expert report uncovers the findings as well as drawing on the results of a survey of top-level agency leaders, to answer how agencies can look to safeguard their future.

You will learn:

  • What the 'new normal’ is for the agency world
  • How agencies can attract talent in an increasingly active, ‘always on’ environment
  • Top tips for retaining the right people
  • How to get your resourcing mix right
  • Exploiting technology to better understand your team’s profitability or contribution

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Fox takeover of Sky delayed by culture secretary

Culture secretary Karen Bradley said she is "minded to" refer 21st Century Fox's takeover bid for Sky to the competition watchdog.

Posted on 29 June 2017 | 10:16 am

Deliveroo kicks off multi-channel campaign with 46,000 different audio ads

Deliveroo is aiming to tap into the changing preferences that are part and parcel of the unpredictable British summer with a campaign involving ultra-specific targeted audio ads.

Posted on 29 June 2017 | 9:42 am

Adidas sponsors series of running events in London

Adidas is working with CSM Sport & Entertainment to deliver Adidas City Runs, a series of closed-road running events in London from October.

Posted on 29 June 2017 | 9:17 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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