Campaign Insight

The battle for talent and the threat to the agency model

With marketing practices, client needs, and industry demands all evolving daily, today’s ad agencies need to find the right creative talent to give them the competitive edge. But with a shrinking pool of experienced workers and competition to attract young talent increasing – this is a challenge.

The traditional ad agency model is buckling and is no longer fit for purpose. The agency world is going through major structural and creative changes. New technologies are shaping these, creating a new breed of versatile marketers and creatives, armed with new skills and an ambition to pursue new career opportunities and industry-defining experiences.

In partnership with agency management software provider Deltek, Campaign hosted a webinar with a panel of senior advertising experts to talk through the major structural changes and creative upheavals taking place within the agency world.

This expert report uncovers the findings as well as drawing on the results of a survey of top-level agency leaders, to answer how agencies can look to safeguard their future.

You will learn:

  • What the 'new normal’ is for the agency world
  • How agencies can attract talent in an increasingly active, ‘always on’ environment
  • Top tips for retaining the right people
  • How to get your resourcing mix right
  • Exploiting technology to better understand your team’s profitability or contribution

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Group M rolls out viewability standards globally

Group M is optimising all its global media spend towards its standards of viewability.

Posted on 17 August 2017 | 12:42 pm

Tributes paid to London College of Communication lecturer Jo Hodges

Tributes have been paid to Jo Hodges, tutor at the London College of Communication, who died last month.

Posted on 17 August 2017 | 11:57 am

Always '#LikeAGirl' returns to fight girls' fear of failure

Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty.

Posted on 17 August 2017 | 11:24 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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