Campaign Insight

The battle for talent and the threat to the agency model

With marketing practices, client needs, and industry demands all evolving daily, today’s ad agencies need to find the right creative talent to give them the competitive edge. But with a shrinking pool of experienced workers and competition to attract young talent increasing – this is a challenge.

The traditional ad agency model is buckling and is no longer fit for purpose. The agency world is going through major structural and creative changes. New technologies are shaping these, creating a new breed of versatile marketers and creatives, armed with new skills and an ambition to pursue new career opportunities and industry-defining experiences.

In partnership with agency management software provider Deltek, Campaign hosted a webinar with a panel of senior advertising experts to talk through the major structural changes and creative upheavals taking place within the agency world.

This expert report uncovers the findings as well as drawing on the results of a survey of top-level agency leaders, to answer how agencies can look to safeguard their future.

You will learn:

  • What the 'new normal’ is for the agency world
  • How agencies can attract talent in an increasingly active, ‘always on’ environment
  • Top tips for retaining the right people
  • How to get your resourcing mix right
  • Exploiting technology to better understand your team’s profitability or contribution

Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot

Campaign News

Snapchat news and rumours fly ahead of IPO: spectacles, smartphones and Kate Nash

As Snap's proposed date for its IPO draws nigh, rumours of a Snapchat smartphone have sprung up, amid news of the departure of a senior ad exec and the online launch of its Spectacles.

Posted on 20 February 2017 | 2:51 pm

Ogilvy buys a stake in Eightytwenty Ireland

Ogilvy & Mather has acquired an undisclosed but "significant" stake in its digital partner in Ireland, Eightytwenty Customer Experience Ltd (Eightytwenty).

Posted on 20 February 2017 | 9:52 am

Eurostar encourages 'travel state of mind' in New Wave-style ad

Eurostar is encouraging people to embrace new experiences in an ad campaign inspired by New-Wave cinema.

Posted on 20 February 2017 | 9:37 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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