The brand conflict model

How to discover your own brand story

What’s your brand story? Not sure?

Here’s a simple way to work out what it is.

In this short film, storytelling agency Lemon Scented Tea will reveal the model it uses to uncover every brand’s story. So you can use it too. For free.

Give us three minutes of your time. You can thank us later.

Content marketing Strategy Storytelling Creativity

Storytelling is an advertising buzzword. But before you can tell a brilliant story, you need a brilliant story to tell. Powerful advertising and marketing relies on a compelling brand story that draws people in - and makes them care. What if you don’t know what the brand story is? How do you create one?

Amsterdam based storytelling agency Lemon Scented Tea has developed a Brand Conflict Model derived from the ancient and universal storytelling structure used in stories from the Bible to James Bond. The model delves into the essence of a brand, unearthing what makes it tick, what it is fighting for and what drives it.

This is the starting point for all aspects of the brand’s communication, from internal comms to advertising and innovation.

So, if you’re sitting comfortably…

Sponsored by:

search

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Carlsberg to bring dead founder 'back to life' to mark 170th birthday

Carlsberg Group is hosting a week of events in its home city of Copenhagen to mark the anniversary of its 1847 founding by JC Jacobsen.

Posted on 21 August 2017 | 1:20 pm

Watch: Bompas & Parr's 'Future Forest' at Westfield

Adventure zip wires, soundscapes and fruit clouds are all part of the experience at Westfield's Future Forest event, featuring an immersive, multi-sensory series of installations.

Posted on 21 August 2017 | 12:25 pm

Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website

Audi is the latest major organisation to reject claims that it is a client of a UK-based business that lets influencers buy followers and 'engagement' on social media.

Posted on 21 August 2017 | 9:45 am

Get Involved

Would you like to get involved with Campaign Insight?

You can view our media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share