Campaign Insight

Webinars

Watch

AVEs (advertising value equivalents) are an easy, if flawed, way to show how much value you can get from PR. So why does an outdated system still exist in 2017? Tune in to this PRWeek webinar, in partnership with LexisNexis, to learn how new technology can change the way we measure PR success.

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    John Harrington Deputy Editor, PRWeek
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    Thomas Stoeckle ‎Head of Strategic Business Development, LexisNexis
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Campaign and Xaxis explore how to stay in play with a programmatic future and deliver measurable results. Don’t stand still. You can’t afford to. Programmatic is moving, changing, growing, maturing – you need to change with it.

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    Anand Siddiqui Senior director product & audience EMEA, Xaxis
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    Deirdre McGlashan Global Chief Digital Officer, MediaCom
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    Nicola Kemp Trends Editor, Campaign
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Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

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    Cass Gowing Global Social Media Manager, Allsaints
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    Jae Hopkins Marketing Director, Exodus Travels
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    Alan Duncan Marketing Director, Trustpilot
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This webcast shares tips on how marketers can join the dots between internal functions to ensure that customers are truly front of mind in all that we do. We explore creative ways to get buy in to deliver customer-centric business proposition and how you can take your organisation from customer service survival mode to brand-building brilliance.

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    Bian Salins Salins Head of Social-Digital, TSB
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    Tom Smith Product Marketing Lead, EMEA, Salesforce Marketing Cloud
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    Matthew Gardiner Director of Acquisition Marketing, UnderTheDoormat
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    Joanna Levesque Managing Director, Accenture
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    Antje Derks Senior Content Manager & Social Media Editor, Haymarket Media
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This webcast sheds a light on the major structural changes and creative upheavals that are currently taking place within the agency world, and discusses the most vital asset to any organisation: talent.

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    Stephen Maher CEO, MBA
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    Ray Kieser Global Practice Director: Marcoms , Deltek
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    Charlie Rudd CEO, Ogilvy & Mather London
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    Edward Craig Head of Content Labs, Haymarket Media
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Whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge. In this webcast, we take a no nonsense look at the benefits of personalisation, the tools required and how to best exploit the marketing benefits to maximise ROI.

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    Will Cook VP Multichannel Marketing, HP
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    Bertrand Gillet COO, TBSCG
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    Gawain Owen Digital Lead, Nestle UK
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In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. This webcast delves into how you can truly know and understand your audience. 

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    Edward Craig Head of Content Labs, Haymarket Media
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    James De Souza Head of Customer Analytics, Post Office
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    Giles Longhurst General Manager, Consumer Insight, Experian
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The social age has made it impossible for brands to avoid consumer opinion, whether good or bad. In this webcast, we reveal the results of our industry research and provide a comprehensive overview of how brands are currently using online reviews.

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    Mike Ruffles Digital and Social Manager, Virgin StartUp
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    Dan Sørensen Product Marketing Manager, Trustpilot
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Understanding the behaviour of consumers during their online buying journey is key when creating your brand's marketing strategy. This webcast explores the evolution of search and the the changing behaviour of the digital shopper, including a case study from Reckitt Benckiser.

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    Greg Duce Head of Channel Development, Reckitt Benckiser
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    Ben Cooper Managing Director, Europe, HookLogic

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimizing sales conversions through Instagram strategies and how yours could, too.

Campaign News

Chester appointed ISBA's director of media as Finney exits

Mark Finney is leaving ISBA as director of media after 17 months and Steve Chester will replace him as the trade body for advertisers seeks to beef up its digital expertise.

Posted on 23 August 2017 | 11:51 am

Analysts on WPP: 'expected bad, got worse'

Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.

Posted on 23 August 2017 | 9:38 am

McDonald's UK makes first foray into fashion with 'luxe' burger box by Julien Macdonald

McDonald's UK has paired up with top fashion designer Julien Macdonald to create a special edition burger box for its new Signature Collection range of 'gourmet' burgers.

Posted on 23 August 2017 | 9:27 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com