Jeremy Lee: Kudos, chaps, for taking turkey off the menu at DLKW Lowe

By Jeremy Lee, campaignlive.co.uk, Thursday, 30 August 2012 08:00AM

After being ceremonially doused in urine by the discerning crowd at the V Festival recently, it would be perfectly understandable if the X Factor runner-up Cher Lloyd feels somewhat trepidatious about getting on stage again.

Jeremy Lee: Kudos, chaps, for taking turkey off the menu at DLKW Lowe

For some of those Essex festival "revellers", the opportunity to express their views on the degree of her talent proved too great - as for the freshly urine-scented Lloyd, she fled the stage in tears. While the event did not form part of the TV coverage, social media went into overdrive, accompanied by the expected "LOL" and "LMFAO" acronyms.

While it was difficult not to feel a little bit sorry for Lloyd and her baptism in human excreta (we presume to be her first), those of us who have experienced the sophistication of the Chelmsford V Festival mass and been subject to collateral damage from similar events may have also found it quite funny. I'm a bit ashamed to say that I was one of these.

Here at Campaign, we too pour a bucket of excrement - albeit proverbial - over a piece of creative work, and on a weekly basis. While the impact of this is not quite the same that Lloyd would have suffered - and the respective creative talents of those involved may not be at all comparable - it's important to remember the effect that this may have.

To use that hackneyed WB Yeats line beloved of dreamers and sixth-form poets: "I have spread my dreams under your feet; tread softly because you tread on my dreams."

In reality, an angry e-mail (or one that is worded more in disappointment than anger) or phone call is probably the worst that we can expect. But, nonetheless, picking a Turkey is not a task taken lightly.

And then there are some Turkeys - this week's, for example - you get the sense the agency would try anything to keep out of the spotlight at any cost. Run-of-the-mill FMCG brands are, on the whole, notably absent from the Work section of our website. There have even been instances of agencies denying ownership of certain ads for their clients, such is their shame.

DLKW Lowe was one of those agencies that seemed to provide us with a reliable conveyor belt of Turkeys, a rival almost to Great Witchingham Hall. Until now.

There have been few recent instances of the arrival of a new executive creative team providing such an instant and tangible reinvigoration to an agency's creative output. Making a great ad out of something as seemingly creatively unpromising as thetrainline.com, on the back of their sublime spot for Halfords, shows that their ambition goes beyond just the accounts where a creative win is easy.

For that, Richard Denney and Dave Henderson deserve to be showered with nothing but praise.

jeremy.lee@haymarket.com

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Junior Digital Designer Red Sofa London £20000 - £25000 per annum, London