Head of Media & Digital

Recruiter
Location
London
Salary
£0.00 - £1 per day + DOE
Posted
20 Sep 2016
Closes
20 Oct 2016
Ref
JO-1609-90056
Contact
Tim Bradley
Discipline
Marketing
Specialism
Media Buying
Sector
Beauty
Business Type
Brand / In-house
Contract Type
Freelance / Contract

My client a leading global brand in the FMCG/beauty sector requires an interim Head of Media & Digital on a three-month contract basis to oversee major projects.

Responsibilities:

  • Aggregating digital insights to describe changing consumer journeys to describe how media can help brands outperform in their objectives
  • Cultivating and strengthening relationships by empowering brands to understand and harness the competitive advantages from digital and media
  • Making Digital & Media exciting, relevant and understandable across the business creative consistent narratives that connect to brand objectives
  • Working effectively with the marketing department and other relevant internal teams
  • Using deep experience across digital, TV, print, out of home, cinema and all other channels to inform brand decision making
  • Able to build strong relationships with internal and external clients based on mutual trust and respect, and a consistently high standard in all client facing activities
  • Analysis & reporting of plans, results into divisional leadership (Luxury, Consumer Beauty & Salon Professional) and HQ
  • Manages local media agency relationships with brands - Maintaining accurate control of budget spend on brands
  • Management, creation and sharing of best practice across the business - both internal and external best practice
  • Accountable for the efficiency and effectiveness of local media plans and creating a ROI feedback loop to ensure lessons learned are driving brand education and performance
  • Drives analysis of media plans, results and data to help inform brand strategies
  • Ongoing management of media execution to ensure regular and relevant optimization by relevant agency or partner
  • Sets internal client expectations and ensure delivery
  • Day to day management of Media & Digital Analyst (UK, USA and Germany only)

Business Skills:

  • Deep digital skillset across all disciplines, including but not limited to Search (paid and SEO), Programmatic, Video (You Tube, VOD & OLV), Partnerships, Social (paid and natural), e-Commerce, Data & Analytics, Multivariate testing, Remarketing, Content marketing and start-up/new technology e.g. beacons, virtual reality and how each of these relate to building the consumer experience that the brand desires
  • Understanding of Beauty or FMCG businesses, combining all elements of the mix including sales, marketing, media and ecommerce
  • Holistic, Non-Linear Planning ability
  • Understanding of consumer decision journey & the role of each media to address consumer barriers at each stage of the journey
  • Deep understanding of the Paid, Owned & Earned ecosystem and how this relates to brand strategy
  • Strong experience of bringing innovation and re-invention to brands and demonstrating ROI

Personal Skills:

  • Communicates effectively, delivering impactful presentations and able to negotiate and influence
  • Shows a strong sense of individual accountability and able to work with autonomy
  • Is a change champion and pioneers new ideas and approaches
  • Committed to deliver results and goes after the stretch target
  • Demonstrates a sense of urgency and knows when to act and when to wait
  • Has a flexible approach and adapts to challenges and changing priorities as needed
  • Organises their own work and that of others, taking responsibility for the quality of all deliverables
  • Strong team player and collaborates easily with others, willing to help and learn from others and shares relevant information with the team
  • Embraces and accelerates change, thinking outside the box and bringing fresh ideas, in a fast paced environment

If available immediately, please email CV to tbradley@welovesalt.com to apply. Applicants need to be based in commutable distance to London.