Head of Retention Marketing- Financial Services Startup

Recruiter
Location
London
Salary
£50000 - £60000 per annum + Bonus on Completion of Contract
Posted
21 Sep 2016
Closes
19 Oct 2016
Ref
JO-1609-90120
Contact
Alex Gee
Discipline
Marketing
Sector
Finance
Business Type
Brand / In-house
Contract Type
Freelance / Contract
Hours
Full-Time

My client, a financial services startup who are revolutionizing the international money transfer market, are looking for an Interim Head of Retention Marketing for a 6 month fixed term contract. The ideal candidate will have experience of working in financial services, a hands on approach to work that matches the startup culture, and will be immediately available. Is this you?

Location: Islington, London

Contract length: 6 months

Salary: Up to £60k PA

Send your CV to: agee@welovesalt.com

Key tasks and Deliverables:

  • Take the reins on a variety of existing CRM programmes for conversion, cross-sell and retention.
  • Lead the database segmentation / audience modelling programme, working closely with BI stakeholders.
  • Deliver process and system improvements for efficiency, and creative testing for effectiveness.
  • Provide leadership and direction to the CRM manager.
  • Manage our relationship with Salesforce and mobile marketing agency Fetch.

Experience required:

  • Proven experience of working with a complex customer base and applying a CRM strategy that proved to be successful
  • Experience of using Salesforce Marketing Cloud (formerly Exact Target).
  • A track record of building and optimising loyalty / lifecycle programs
  • Experience of database strategy and product innovation in an agile environment
  • Ability to demonstrate how your work would impact wider business performance at Azimo.
  • Experience in line management a preference
  • Experience of working in a start-up - this is a hands on role

Benefits:

  • Competitive salary and discretionary bonus on completion of the contract
  • Choice of MacBooks: Air, 13" or 15" Pro.
  • Catered team lunch every Thursday.
  • Regular social activities.

Interested? Send your CV to Agee@welovesalt.com