Marketing Director

Greater Manchester
£70000 - £100000 per annum + Benefits
27 Sep 2016
25 Oct 2016
Adam Walker
Direct Marketing
B2B, B2C
Business Type
Brand / In-house
Our client is a pioneering telecoms brand based in the North West. They have been driven by their in-house innovation and dedication which has enabled them to expand their business exponentially over the last two decades. They now work with over 90,000 customers across the UK, servicing residential customers, small businesses, corporate/mid-market enterprises and many highly-respected Partners.

As Marketing Director you will be responsible for leading, developing and executing the marketing strategy to support the business and its four operating divisions to grow market share and drive brand awareness in each market segment. You will also act as the public spokesperson for the business externally and will engaging confidently with customers, partners and the press.

To be successful in this position you will work collaboratively with the Senior Management Team including four Divisional Managing Directors and their management teams to develop channel focused, integrated marketing plans which promote a clear and consistent brand and tailored messages which engage our varied customer groups and drive revenue growth.

This is a highly visible senior post where dynamism, marketing expertise and commercial acumen will enable you to support critical business challenges and contribute to the company's ultimate success.

Key Responsibilities

*Assume ultimate responsibility for developing and delivering clear corporate and divisional marketing and communication strategies which drive revenue growth, increase awareness of the brand within target markets and meet strategic objectives
*Manage the brand, market and product positioning across each market segment
*Manage customer and prospect data and use this to drive decisions and influence tactical activity
*Lead and manage the above in a cost effective manner including regular reporting on the effectiveness, impact and return on investment to the Senior Management Team and the wider business
*Lead the development and implementation of the digital marketing strategy and website(s)
*Provide strategic input into the company's business plans
*Day to day management and support of the marketing team

Skills & Experience

*Experience as a senior function head in a service-focused technology business which is driven by quality and customer service
*Experience operating in a divisional business with diverse customer base
*Previous experience leading and developing a marketing function (particularly through periods of change and growth)
*Previous experience of Internet Services and/or a passion for the Internet and related emerging technologies
*Engaging leader who gains buy-in and respect from team & peers and is able to influence at senior level
*Considerable people management skills and experience, including a track record of building, developing and transforming teams
*Ability to work autonomously, delegate, prioritise and manage a considerable workload
*Sound financial and budgetary management and solid commercial acumen
*Strong analytical, project management and problem solving skills, with high attention to detail
*Ability to think strategically and creatively to exploit and identify business opportunities
*The ability to adapt to a changing business and market place

£80,000 - £100,000
Company Car

With the growth projection and future plans for this business, this is a fantastic opportunity to not only join the journey but lead the charge from a marketing front! If you're interested in a career change and think you have what it takes to join a cutting edge team focused on delivering a world-class proposition, then please apply through the link or you can contact Adam Walker at Adam Recruitment.