CRM Strategy Manager | £80k - £95k

3 days left

£80000.00 - £95000.00 per annum + Bonus + Benefits
28 Sep 2016
26 Oct 2016
Murrie Christie
Business Type
Brand / In-house
Senior Manager
Contract Type

CRM Strategy Manager | Online Business | £80k - £95k

A leading online business are looking for a CRM Strategy Manager to grow and develop their CRM function after their recent digital transformation. Historically their CRM activities have been product and email led, however they are now investing heavily in new automation tools to plan and deliver more customer-centric personalised campaigns, which you will play a key part in.

Due to the internal changes with their CRM strategy and objectives, you will be responsible for reviewing the campaign focus and will drive change management by infusing customer journey behaviour and execution throughout the team.

CRM Strategy Manager Responsibilities

  • Working closely with the Head of CRM, you will implement engaging, creative and customer centric strategies
  • Work closely with the Data Strategy/ Planning team to incorporate personalisation into lifecycle campaigns
  • Translate the new customer plans into execution schedules by collaborating with Marketing, Data, Brand and Ops teams
  • Ensure that all campaigns are fit for purpose and tested before execution
  • Produce clear plans for each quarter to deliver new customer lead objectives
  • Communicate with internal stakeholders as the business moves through the delivery of the new CRM programme
  • Drive customer journeys across the broad media estate (App, Digital, email, Shop)

CRM Strategy Manager Requirements

  • Ideally educated to degree level in relevant subject
  • Expert knowledge in CRM, Data Strategy, Campaign Management, Direct Marketing
  • Experience of developing and executing CRM strategies
  • Experience in growing CRM teams - with proven results
  • Analytically minded, can work in a data heavy environment
  • Ideally you will have experience of using Salesforce Marketing Cloud products
  • Preferably coming from an ecommerce business/ dotcom/ FS background

If you are keen on finding out more on this opportunity - then please send your CV to

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