Campaign Planning Director
My client a leading retail marketing agency is looking for a Campaign Planning Director to join their hugely successful team. They are a one stop shop for retailers an brand and are experiencing unprecedented growth.
Reporting to the Group Client Director you will be a senior leader within the business. You will be responsible for developing market-leading campaigns for our clients, creating ideas that will win with shoppers and developing strategies that will deliver results.
As Campaign Planning Director you will be responsible for idea generation & strategy development. You will run ‘campaign laboratory’ sessions with internal stakeholders to develop insight-led, idea-driven marketing campaigns for our clients. Working alongside colleagues in creative to build engaging ideas that will resonate with shoppers and with the client teams to ensure we’re meeting the needs of the brief. You will also work with the team to build the client responses crafting a compelling story to our clients, clearly demonstrating our approach and rationale, supported by research and data where possible. You will act as the guardian of the agency’s output, ensuring that all our responses are of a consistently high quality. You will also develop tools and materials creating and deploying tools for the organisation to run effectively, to minimise duplication and ensure consistency of output. This includes everything from our agency credentials to agency marketing materials and internal training sessions.
To be considered for the role of Campaign Planning Director you will have be able to demonstrate clear marketing knowledge and expertise either come from work in a senior agency-side planning or strategy role, or from the client-side. Previous experience in media planning or planning shopper campaigns could be an advantage, but is not essential.
The agency is fast paced, ambitious and growing quickly. They are looking for employees who are engaging, entrepreneurial and commercial.
If this sounds like the next move please send your CV in today!