Senior CRM and Data Planner

Location
London (Central), London (Greater)
Salary
£60k to £70K
Posted
06 Oct 2016
Closes
06 Nov 2016
Ref
SB 1327
Discipline
Marketing
Business Type
Agency
Seniority
Senior Executive
Contract Type
Permanent
Hours
Full-Time

This is a great role if you want to cover both digital data planning and traditional data planning at an agency with a wide mix of clients. You will work to ensure the data drives creative and targeted marketing across a range of channels.

Senior CRM & Data Planner £60K to £70K

As a strategic thinker and established Data or CRM Planner you will devise and present complicated data concepts to clients / other agencies in the group.

This agency works with some exciting brands and is adept at using data to help them target their customer at the right time and in the right way.

You will work as part of a close knit team on a mix of clients and projects.

Working closely with clients you will build an understanding of their marketing requirements and develop CRM and data strategies

  • Develop comms plans with content that is driven by data insight.
  • Profile and model customer data
  • Drive targeting and testing strategies
  • Monitor campaign results and  effectiveness – always looking to make improvements
  • Work with an analyst to  deliver measurement and performance reports
  • Present solutions and result to clients

Senior CRM and Data Planner - Experience

  • A strong background in data planning and experience devising CRM strategies
  • A passion for data and the ability to communicate throughout the agency and to clients
  • Interest in new data and digital technologies
  • Hands-on knowledge of CRM software / campaign management tools would be advantageous

Campaign evaluation and the ability to derive insight from this 

This Senior CRM and Data Planner  role won’t be around for long so click ‘APPLY’ to send your CV now.

I specialise in Data and CRM roles, so if this role isn’t the one for you, then have a look at all my current roles at www.direct-recruitment.co.uk/sarahbloomfieldjobs