Insights Marketing Manager
Are you an insight manager with experience working in drinks or FMCG? Have you worked in a highly matrix organisation with research projects both in the UK and abroad? Are you interested in a fantastic world renowned brand that will bolster your CV? Then please read on!
You will have experience in managing a department as well as:
- Consumer segmentation
- Retailer specific projects
- Brand repositioning research
- 50/50 quant/qual Shopper insight
You will also have done insight projects across NPD, advertising research and comms testing. Ideally you will also have digital knowledge including e-business, media buying and DMP (cookies into website).
This role will be to drive the agenda of consumer and shopper understanding within the UK business, in order to gain competitive advantage. You will ensure that brand and customer marketing initiatives are rooted in a genuine understanding of the consumer and shopper. You will be the expert in research techniques and ensure all research is carried out to a high standard, using appropriate methodologies and that learnings are properly taken into account in relevant decision making.
** Please note that due to the high number of applicants we receive, we may not be able to respond to every application. If you don’t hear back from us within 3 days please assume that your application has been unsuccessful on this occasion. Please continue to visit our website and register for job alerts as new opportunities arise on a daily basis **