Channel Strategy Manager

£40000 - £45000 per annum
14 Oct 2016
13 Nov 2016
Caroline Simmonds
Data & Analysis
Business Type
Brand / In-house
Contract Type

Our client has an exciting opportunity for a Channel Strategy Manager, based in Berkshire, to put in place the right methodologies, processes, and data flows to give visibility over key marketing effectiveness KPIs. The Channel Strategy Manager will be responsible for ensuring the necessary depth of customer understanding across the business to enable effective decision making and optimise channel ROI.

Channel Strategy Manager - Professional Services - £40,000-£45,000 - Berkshire

Our client is a renowned property company specialising in lettings, sales, buy-to-let and investment finance, who have grown by delivering an excellent local property service and by acquiring reputable businesses to bring their service to new towns and cities across the UK.

The Channel Strategy Manager will be responsible for:
- agreeing a set of KPIs for monitoring the effectiveness of marketing spend constantly enhancing methodologies for tracking KPIs by channel, including necessary processes, data flows, analytical techniques, and reporting tools
- setting up and managing the agreed processes
- reporting to all key stakeholders on an appropriate frequency, demonstrating marketing ROI by channel and lead generation
- analysing data and trends to identify new market and lead generation opportunities by defining customer segments based on relevant metrics and working with all relevant stakeholders to target these segments to drive lead generation and business growth
- developing a strong understanding of how existing marketing delivers (or does not deliver) value to customers, based on known customer needs and decision processes
- reporting and overseeing marketing database measurement and management (count, data integrity, permissions), and to ensure data cleansing and data protection governance

To be successful, you will have:
- experience of ROI measurement & reporting, for both traditional and digital marketing channels
- experience in segmentation of customer and target markets to support product / service lead generation
- experience of monitoring customer touchpoints
- experience of allocating budgets to drive optimal performance

If this sounds like the perfect job for you, apply now!

Channel Strategy Manager - Professional Services - £40,000-£45,000 - Berkshire

If this role isn't what you're looking for, don't worry. At Stopgap we cover all permanent and freelance marketing positions, within specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity. Marketing Recruitment - The Stopgap Way.

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