Medical Marketing Copywriter
Job Title: Medical Marketing Copywriter (£24-27k DOE)
Work base: 1 North Crofty, Tolvaddon Energy Park, Camborne, TR14 0HX
(Note: The Company Office location may change from time to time.)
Reporting to: Marketing and People Development Manager
Main Purpose of Job:
We are entering a stage of rapid expansion. To support this growth we are looking for a skilled communicator to work with the Marketing Team and Marketing Manager to deliver key milestones within our Marketing and Product Content strategy.
You will bring an excellent implementation of technical editorial writing, web content strategy, digital media and content and copy ethics to deliver compelling communications to audiences spanning NHS clinicians, commissioning groups and patients. You should be able to translate clinical instructions into comprehensive product guides as well as conducting usability testing. You will have a sound knowledge of technical writing disciplines along with design fundamentals to produce content for digital and printed media and product.
We operate from Tolvaddon Energy Park in Camborne within a professional, relaxed and friendly environment, focused on innovation and clear commercial targets.
Functional links with:
You will work closely with the Marketing Manager and other Project and Departmental Managers as well as representing the Marketing Team on cross-functional projects.
Duties and Responsibilities.
Liaise with project teams and interpret their briefs to produce clinically, stylistically and grammatically persuasive communications to support project deliverables
Develop creative ideas and concepts, often in partnership with the Marketing/ Project Manager
Translate technical clinical instructions into effective product or marketing content
Present a cohesive understanding and rationale for the different language styles that appeal to various target markets
Familiarise with products and services, the target audience and competitors' activities
Write clear, persuasive, original copy
Feed digital media and website content
Proofread copy to check spelling and grammar
Amend, revise or redevelop adverts or campaigns in response to feedback from the Customer, Marketing Manager or Project Team
Liaise with internal production team / external companies, typographers, designers and printers
Keep up to date with clinical guidelines, healthcare culture and patient trends
Monitor the effectiveness of content A:B testing in campaigns
Actively engage in continuous development of your skills.
Work at all times in accordance with:
The company Values and Culture.
The Health & Safety at Work Act 1974 and to follow all company procedures and guidelines that assist this.
Undertake such other duties as may be required within the general scope of the job.
This job description is not intended to be too “prescriptive” and a degree of flexibility is expected. As business needs change, so the role and responsibilities may change subject to a full discussion and agreement on any changes.
Recruitment Pack: Medical Marketing Copywriter
About lumiraDx Care Solutions
We are the UK market leader for anticoagulation clinical decision support software in the NHS primary care sector.
We are passionate about patient outcomes.
We know that technology has a vital role to play in the future of healthcare, which is why we focus on innovation, craftsmanship and collaboration to develop products which enhance and simplify the management of long term conditions.
We work alongside providers and patients to co-produce and deliver relevant solutions to the challenges they face, with the vision to improve outcomes and increase choice for patients.
We are an expanding, friendly, informal company based in a modern, spacious office at Tolvaddon Energy Park, Camborne, Cornwall.
Please read the job and person specifications enclosed with this document. Please also complete the application form and return it with an optional CV to firstname.lastname@example.org by the deadline.
Please note that CVs received without a fully completed application form will not be considered.
Applications from overseas candidates will only be considered if they already have a valid UK work visa.
Applications will be reviewed after the closing date and a short list of candidates will be selected for interview at our Camborne office.
Those shortlisted will be asked to visit our office informally to meet and talk to members of staff that are available and spend the day working with the IT and Operations team. The purpose of this is to help interviewees better understand us and hopefully to make the interview more relaxed.
If selected you will be asked to bring the following original documents (photocopies will not be accepted) to the interview:
- Proof of identity (e.g. a valid passport)
- Eligibility to work in the UK
- Proof of qualifications
Person specification: Medical Marketing Copywriter
We are looking for someone who is highly creative, imaginative and curious about what drives customers (clinicians and patients) to make decisions around products and services.
We would expect a high level of skill in writing innovative, yet clear, concise and grammatically correct copy.
You will be skilled at translating complex medical information or instructions into simple, engaging writing.
You should work well either alone or as part of a team with a range of creative people.
You should also have excellent interpersonal and communication skills and be very self-motivated and organised.
You should be able to work under pressure and manage workloads effectively and have a great eye for design and detail.
Ideally you will have a degree in either Marketing, English or Journalism or another writing related qualification.