Senior Digital Marketing Manager - charity
Senior Digital Marketing Manager
£47,744 + benefits
Based in Central London (Northern & Jubilee line)
A trusted & leading charity is searching for a Senior Digital Marketing Manager to define and plan an internal agency model for paid digital activity; with the objective of driving quality traffic to the charity's digital platforms with a key focus on ROI. This includes pay per click (PPC), display, retargeting, affiliate marketing, search engine optimisation (SEO) and user journey optimisation. You will also be responsible for the management of the Digital Marketing Manager.
*Define and implement paid digital plans to support the wider digital & marketing strategy, including marketing campaigns and an 'always on' paid programme
*Lead on and develop PPC accounts and activity, including expanding and improving existing areas and developing new areas such as Bing Search, mobile text adverts, Gmail sponsored adverts, YouTube, TrueView adverts, customer match and other emerging opportunities.
*Lead on and develop digital display and retargeting activity, including expanding and improving current activity and expanding into customer retargeting and mobile display.
*Lead on improvements to customer conversion journeys across the charity's digital landscape. This includes working with teams across the charity to integrate disparate transactions sites and improve overall customer journey in line with digital strategy and brand promise.
*Develop and manage an affiliate marketing model, exploring opportunities for partnerships and relationships that can drive incremental traffic to the charity's digital assets.
*Work with managers in the Digital Team to ensure that paid digital programme is integrated with website, social media, content and email marketing plans. This includes optimisation of user journeys across all channels to increase traffic and conversion.
*Develop and manage an attribution model across all digital channels to support the ongoing development of digital strategy.
Experience & Knowledge required:
*Demonstrable experience of planning and managing complex paid digital campaigns, including multiple priorities and deadlines
*Demonstrable experience of programmatics
*Demonstrable experience of managing SEO and mobile.
*Demonstrable experience of optimising user journeys and digital marketing campaigns to drive traffic and conversion.
*Proven experience of working within a busy digital team, either in-house or agency
*Proven experience of developing effective relationships with stakeholders and agencies in a complex environment
*Demonstrable experience of building and providing an internal agency model to multiple stakeholders in a busy and complex environment
PLEASE NOTE as much as we'd love to get back to all our candidates, due to high volume applications, if you haven't heard back from us within 7 days then you've been unsuccessful in this instance
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