Local Retail Marketing Executive

Recruiter
Location
London
Salary
£22000 - £25000 per annum + Excellent Benefits
Posted
17 Oct 2016
Closes
16 Nov 2016
Ref
89892
Contact
Andrew Stoves
Discipline
Marketing
Sector
B2C, Retail
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

Our client who has been voted one of marketing week's most innovative brands, is now recruiting for a Local Retail Marketing Executive to join their fast paced growing business.

Role Purpose:

* The Local Marketing Exec is responsible for planning local marketing activities and managing their execution across all stores

* You will be the guardian of their retail brand guidelines and will ensure that the marketing and customer experience standards are adhered to in marketing activity on a local level.

* In addition, you will develop local marketing campaigns and will support stores by creating local marketing plans on a store-by-store basis to support the companies commercial objectives.

* Working closely with the Retail Operations team, you will set the local marketing campaign goals, tailor the execution to meet local requirements and analyse the results to drive continuous improvement


Responsibilities:

* Create and continuously develop local store marketing plans for the companies store network and detail activity execution.

* Create a campaign calendar to deliver the companies commercial targets through local marketing channels by driving brand awareness and consideration, footfall and lead generation.

* Responsible for communication of local marketing plans to Store Managers and tracking the local store marketing activity.

* Supporting local store marketing requests from store teams, building them into the local store marketing plans, taking into account our key commercial objectives.

* Identify key local opportunities and support with the roll out of new promotions, competitions and events across our stores.

* Input into National Marketing programmes and strategy.


Experience and Skills:

* Must have worked in a Marketing role within a Retail company.

* Minimum of 1yrs Marketing experience

* Degree educated


If you have the desired skills for this role then please contact Andrew Stoves and andrew.stoves@majorplayers.co.uk