Direct Marketing Executive

£25000 - £30000 per annum
18 Oct 2016
17 Nov 2016
Lucy Butterfield
Direct Marketing
Business Type
Brand / In-house
Contract Type

Direct Marketing Executive

A leading provider of insurance solutions to pet owners, vets and breeders has opened up a unique opportunity for an enthusiastic Direct Marketing Executive withi their Buckinghamshire office. The successful candidate will be required to attend a number of events within the UK, effectively representing the business and promoting the business to a wider audience of animal lovers and professional breeders at shows, functions and seminars nationally.

You will be a technically focused marketing executive, with a flair for enabling sales and improving marketing capabilties. The role and business are heavily data focused, so a candidate with a previous career focus or specialism in data driven CRM or email marketing strategy as part of the wider marketing mix will be ideal.

The organisation is seeking a solutions-driven marketing executive to solve the marketing business "pains" alongside the Head of Direct Marketing.

Responsibilities will include:

-Building and managing email marketing campaigns within Dotmailer.

-Coordinating marketing projects and activities within the wider team.

-Supporting the in-house sales and marketing teams by producing interesting and engaging content across various collaterals.

-Supporting the external sales team by providing quality sales collateral, information and activity reports.

-Creating, tracking and improving online activities and marketing campaigns.

-Assisting in artwork production, sourcing images from third parties and checking copy.

-Ensuring all marketing material is produced in line with compliance, technical and proofreading processes.

-Reporting on marketing campaign performance and identifying areas for improvement.

-Upholding a general knowledge of key marketing distribution channels and and understanding of competitor activity within those channels.

-Coordinating the design and delivery of new marketing initiatives.

-Liaising with external designers, producers and suppliers.

-To ensure marketing literature is produced to specifciation to deadline and budget.

-Writing and distributing content for press relaeases and other marketing material.

-Building and maintaining an up to date client mailing database

-Understanding and adhering to marketing briefs.

-Participating in well thought-out and effective social media campaigns.

-Producing and broadcasting email communications to internal and external customers.

-Organising and attending events and exhibitions

-Achieving effective communication performance within key marketing channels

-Liasing with affinity partners to optimise product exposure

About you:

-Must have experience of Dotmailer, or a similar email service provider

-Experience of writing copy and producing direct marketing campaigns - both digital and traditional.

-Excellent command of written English and able to produce quality written copy

-Numerically competent and confident in using Excel spreadsheets

-Able to effectively organise and prioritise workload

-Able to work in a fast-paced and deadline-driven role, without compromising on attention to detail or accuracy.

-Excellent team working and relationship building skills - a great communicator

-Willing and able to attend out of hours shows and events as required.

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All questions are required

Do you have at least 1 year of experience in direct marketing?

Are you a genuine pet enthusiast, with the ability to bring your enthusiasm to the role?

Are you experienced in using email marketing tools and building email marketing campaigns?

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