European Marketing Communications Manager

Location
London
Salary
£35000 - £40000 per annum
Posted
18 Oct 2016
Closes
25 Oct 2016
Ref
BB4
Contact
Bev Brackpool
Discipline
Marketing
Specialism
Communications & PR
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time
As the European Marketing Communications Manager you will assist the Head of European Marketing with the execution of all internal and external communications for both B2B and B2C.
The European Marketing team define the European Sales and Marketing Strategy and manage and develop all launch material, product positioning and go to market plans.@ As the Marketing Communications Manager you will play a key role in the brand, protecting the integrity of the brand and driving communication strategies to deliver against commercial and other performance targets.


A self motivated individual with excellent communication skills, the successful candidate will have a business or marketing degree and at least 5 years practical experience. With good understanding of both B2B and B2C marketing and Brand Management, you will have a proven ability to liaise at all levels. A CIM/CIPR qualification and knowledge of the I.T market is desirable.
Your key duties will include:
Leading the execution/co-ordination of quarterly campaigns in line with product launches and promotions.
Liaising with local marketing teams and design agency for the development of campaign collateral including print, online (for corporate websites and 3rd party sites) and POS.
Supporting local marketing teams on ongoing requests for collateral creation.
Enforcing the Global Brand Guidelines across Europe, through all channels.
Supporting and leading the European Marketing Executives in events organisation and Social Committee activities.
Daily management of global and European PR.
Assist in identifying and developing CRM plans.
Copywriting of quarterly European newsletter and agency briefing for creative development.
Create and update collateral, presentations, brochures, product sheets, fact sheets, case studies, white papers, web content, newsletters, signage, ads and sales tools with input from product marketing, product management, executives, sales, PR and customers.
Create Power Point presentations for sales and management meetings.
Constantly explore, recommend, use and optimise communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated demand generation campaigns.
Helping to develop and implement integrated channel marketing campaigns to up sell and cross-sell to channel partners
Content creation for corporate websites and improvement suggestions in line with website strategy.
Improvement suggestions for Internal Communications plan.
Strong involvement in the implementation of Social Media strategies.
Monitoring and ensuring that all activity is within agreed budget, and report agreed KPIs.
From time-to-time undertake additional activities as business needs and marketing objectives dictate. Work to develop and maintain D-Link’s branding and visual identity guidelines..
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The candidate:
Proven campaign management experience.
Online experience (technical expertise, best practice and delivery of marketing campaigns) required.@ HTML knowledge very desirable.
Excellent written and verbal communications skills along with copyediting experience
Strong attention to detail.
Excellent time management skills with a strong focus on meeting targets and deadlines.
Able to work independently and as part of a team/virtual team.
Confident and driven, with a positive can-do attitude.
Resourceful and able to resolve problems with little guidance.
Ability to adapt and change to accommodate priority projects.
PR experience.
Additional European language, a plus.
Knowledge of networking/technology markets is a bonus.
Also required are marketing, advertising, and media experience, particularly in the area of social media.
People management skills
Relational skills are required to successfully work with clients, vendors, and staff from other areas of the company.
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Qualifications and Skills:
Bachelor’s level education or equivalent.
5 years practical marketing experience.
Excellent Office skills, particularly Excel, PowerPoint and Word.