Data Strategist

Location
London
Salary
£35000 per annum
Posted
01 Nov 2016
Closes
01 Dec 2016
Ref
678488
Contact
Louise Sloane
Discipline
Marketing
Specialism
Data & Analysis
Sector
B2C
Business Type
Agency
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Overview:

Our client, a global media advertising agency, is looking for a passionate and enthusiastic Data Strategist to join their marketing team, based in central London.

We're looking for an analytical and commercially minded self-starter, who has excellent communication skills, as well as strong hands-on experience of Excel.

Key Responsibilities:

  • Ensuring the commercial effective use of data sources across the strategic business area
  • Use existing data or source new data that will drive key strategic marketing activities and development decisions across all environments
  • Support the strategic marketing initiatives and team via data analysis
  • Develop data reports and using product guides to support tender or contract decisions
  • Develop the product guides and product rationales using data analysis from a wide range of data sources
  • Creating data for market go-live strategies
  • Producing reports around pricing strategy for new and existing products
  • Development of product roll-out plans based on data provided by development teams
  • Identifying opportunities to use data from external sources
  • Working with the Head of Agency Marketing to develop strategic selling opportunities using data
  • Develop and train the Marketing team in MapInfo, Route and all other cover and frequency systems

Key Criteria:

  • Research or Marketing qualifications e.g. CIM or degree level.
  • Advanced in Excel
  • Experience in Alteryx, Route, YouGov Profiles, TouchPoints, Addynamix, CACI, MapInfo and VI dashboard (Qliksense and Tableau)
  • Excellent communication skills - both written and verbal
  • Ability to communicate at all levels
  • Ability to develop and motivate a team
  • Ability to draw together different teams behind a common goal
  • Strategic outlook but able to react to market dynamics.