Marketing Communications Manager - Content Marketing Agency
Our client is looking for their first Marketing hire, it would be Head of Marketing or Marketing Manager depending on levelling.
They already have a Head of Insight and a PR person who works one day a week but now want to add a bright/dynamic marketer to the team. The role reports into the Brand Partnerships & Marketing Director.
It’s a highly important role and spans audience / messaging, web, events, sponsorship and product so a rich scope. They are really looking for someone with a strong handle on youth culture who is creative and confident.
They are a really interesting business. At the most basic level they are a content creation agency, so brands will talk to them about creating compelling content. Obviously there are lots and lots of agencies that do that, so what sets them apart?
It’s here that things get interesting. What they have become well known for is their use of insight prior to creating content. This insight is gathered through an incredible youth network of influencers. They employ a team of community managers whose role it is to ‘recruit’ talented young people with a presence on social media to act as a sounding board for brands. If for example Levi's were thinking about a new campaign they would employ them to talk to their influencer network and build an understanding of what content they are interested in, what messages resonated etc. That would then define the shape of the content that the Agency then created for Levi's.
Once the content is then created they will, in part, use that same influencer network to help deliver the content to a wider audience via social sharing.
The key factor here is that they allows brands to engage with and listen to a much more ‘real’ and ‘current’ audience. Compare this to companies that might use a bunch of creatives or a small research group to define their content production and you can see why they are taking such big strides at the moment.
They still feel like a very edgy, urban, agency. They operate out of a loft style office near London Bridge, this isn’t a smart/glossy environment, feels more like an up and coming brand with lots to prove. They have a great roster of clients and are fielding lots of incoming calls from other brands.