CRM Manager - Digitally Led Publisher

Recruiter
Location
London (Central), London (Greater)
Salary
Up to £40,000 + 20% bonus
Posted
07 Nov 2016
Closes
07 Dec 2016
Discipline
Marketing
Specialism
CRM, Data & Analysis
Sector
Publishing
Business Type
Media Owner
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Want to work for a digitally led publisher?

Do you have previous experience in online marketing, CRM or email marketing experience?

Salary to £40,000 depending on experience + bonus at 20%

The role

The CRM Manager is a key player and will help plan and be responsible for all CRM activity. You will sit in a flat structure, and have lots of influence across big, established brands.

Key tasks and responsibilities

  • Design the CRM strategy, including customer retention and acquisition strategy, customer segmentation and key messaging to meet agreed KPIs and targets.
  • Develop customer behaviour-targeted email and push notifications programmes, devise strategies for optimising the data capture of email and app user subscribers so as to optimise list growth.
  • Provide extensive CRM campaign reporting, data insight and analysis of customer behaviour so as to improve content and frequency and to feed into future campaigns.
  • Track and monitor past and current campaign performance and customer behaviour to recommend strategies and campaigns to increase loyalty and engagement.

 

Desired skills and experience

  • A self-starter attitude – ready to seize opportunities and make opportunities without having to be told.
  • Capable of translating complex issues and findings into layman’s term.
  • Experience of analytical tools such as Apteco Faststats, Adobe Site Catalyst, SailThru Retention and Google Analytics would be advantageous though not essential.
  • 2 years of previous experience working for a publisher
  • Proven project management skills. Demonstrated attention to detail in dealing with complex projects and time-sensitive deliverables.