Head of CRM

Location
London
Salary
£55000 - £65000 per annum
Posted
07 Nov 2016
Closes
07 Dec 2016
Ref
1628021
Contact
Clare Humphreys
Discipline
Marketing
Specialism
CRM, Digital
Sector
B2C, Online
Business Type
Brand / In-house
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

GLOBAL HEAD OF CRM RESPONSIBILITIES

  • Roll out of automated global CRM programmes
  • Optimise existing customer transformation grow CRM revenue from new customers
  • Improve customer return rate
  • Manage all automated communications including email, SMS, push
  • Identify continuous improvements to maximise conversion
  • Manage a small team

GLOBAL HEAD OF CRM SKILLS/EXPERIENCE

  • Extensive experience in CRM / online marketing
  • Previously managed behavioural programmes from concept through to implementation
  • Obsessed with the customer journey and the road to purchase
  • Positive and enjoy interacting with people
  • Commercially minded
  • Excellent project manager who can work under pressure
  • Flexible and adaptable to pace
  • A good balance of creativity and problem solving mind-set