Direct Marketing Manager

Location
London
Salary
£40000 - £46000 per annum
Posted
08 Nov 2016
Closes
08 Dec 2016
Ref
679164
Contact
Louise Sloane
Discipline
Marketing
Specialism
Direct Marketing
Sector
Finance
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Overview

Our client, an innovative global credit card provider, is looking for an enthusiastic and ambitious Direct Marketing Manager to join their fast-growing London team. We're looking for a true self-starter who has hands-on experience of managing acquisition campaigns from end-to-end.

This is a new role, so it's a great opportunity to mould it to what you want it to be. You'll have the opportunity to get involved with strategy, as well as the implementation of campaigns.

Key Responsibilities

  • Develop and secure sponsorship for the BTL marketing plan that will deliver new accounts targets within agreed marketing spend budget
  • Accurate and timely execution of agreed marketing plans in Direct Mail, Email and SMS in a compliant, auditable, well managed and efficient fashion (co-ordinate internal and external suppliers, manage project plans & timelines across print, production, creative and data selections)
  • Act as sponsor and key internal customer to roadmap the creative development of communications within the targeted channels; evolve and optimise creative as test results are observed
  • Manage and govern all key suppliers critical to the creation and deployment of marketing campaigns (including the significant print partner relationship and a roster of creative agencies)
  • Collaborate with peer managing ATL marketing campaigns (DRTV, Search & Display) to ensure integration and consistency between ATL and BTL campaigns
  • Develop own skills and knowledge to become SME in this space

Essential Criteria

  • Previous experience in a direct marketing function
  • Proven experience in delivering multiple campaigns in a high pressured environment
  • Ability to flex plans reflecting internal or external changes
  • Pro-activity & keen problem solver
  • Good organisation & planning skills, attention to detail
  • Experience managing print partners
  • Process driven
  • Excellent interpersonal skills - oral/written communication, collaboration and influencing skills
  • Team player

Desirable Criteria

  • Experience managing creative agencies
  • Experience in Financial Services or Credit Card Acquisition
  • Experience operating in a regulated industry