Senior Marketing Manager - Lead Generation
This role reports directly into the Global Director of Product and you will be responsible for developing and implementing the UK strategy and bespoke marketing campaigns for the portfolio of products.
The primary focus of this role will be to drive lead generation within the main target verticals which include Retail, Media, Travel and Financial Services.
You will be responsible for:
- Developing and delivering campaigns into target specific sectors
- Driving lead generation and Marketing ROI through direct marketing and online activities
- Research, choose and negotiate events/sponsorship for participation
- Own and administer marketing budget for the region
- Implement the "Go to Market" proposition
The successful candidate will come a mobile amnd digital industry
You will have:
- Experience of B2B marketing
- Knowledge and experience of marketing Software as a Service propositions
- Marketing experience in multiple areas including lead generation, mobile marketing, event management, email marketing, digital marketing, marketing automation tools
- UK experience with European and International experience as a bonus