Marketing Insights Manager

Location
West Midlands, Birmingham
Salary
£45000 - £55000 per annum
Posted
09 Nov 2016
Closes
09 Dec 2016
Ref
1628038
Contact
Clare Humphreys
Discipline
Marketing
Sector
B2C, Finance
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

I'm looking for a Marketing Insights Manager to provide customer insight and research for a commercial retail bank.

The main focus of the role is to truly understand customers and increase customer value that will ultimately strengthen the brand and drive revenue.

KEY RESPONSIBLITIES

  • Deliver customer satisfaction data from specific projects
  • Support in delivering and embedding customer insight strategy
  • Undertake data analysis, leveraging both customer voice and not customer voice data, structured and unstructured, across multiple channels and product lines, including digital
  • Follow the overall research strategy
  • Work with global research agency partners and with other internal stakeholders
  • Support the team through implementation of the marketing strategies and plans

ESSENTIAL SKILLS/EXPERIENCE

  • Customer insight, analytical and statistical experience (regression analysis would be plus)
  • Commercial marketing experience either from agency or client side background
  • Someone who is highly analytical that can look and understand data
  • Excellent project management skills
  • Good at building internal and external relationships