Group Head of Digital

Location
London
Salary
£75000 - £80000 per annum
Posted
14 Nov 2016
Closes
14 Dec 2016
Ref
mpo1433
Contact
Marilyn Pollard-Odle
Discipline
Marketing
Sector
B2C, Retail
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

We are recruiting for a Group Head of Digital to deliver organic traffic and operational change. You will be required to define best practice across this matrix organisation. This role is highly visible one, therefore the need to have clear concise communication. demonstrate technical knowledge and innovative ways to drive high quality inbound traffic across the global geographies is essential.

The Key responsibilities for this role are:

  • Leading the content strategy across all business units to maximise organic non-paid traffic
  • Providing guidance and share best practice across business units on content. social, SEO and other organic traffic
  • Clear understanding of data, insight and UX in-order to improve the customer journey
  • Manage relationships with UK agencies
  • Conversation optimisation.
  • Understating merchandising and guidance on how to maximise this on the site
  • Publish content and understand user behaviour

Ideally you should have a strong background in successfully delivering organic traffic, managing an online team in either a retail, travel or technology driven environment. Excellent analytical skills, in-depth knowledge of traffic tracking and strong commercial skills are all important for this role.