Online Content Lead

Location
London (Central), London (Greater)
Salary
Competitive
Posted
14 Nov 2016
Closes
14 Dec 2016
Discipline
Marketing
Sector
B2B
Business Type
Brand / In-house
Contract Type
Freelance / Contract
Hours
Full-Time

Online Content Lead, Ads Marketing - London  (Contractor)

Overview

Online marketing is a fast developing field. No matter if paid, owned or earned all digital operations need to be connected to the user. This is especially true for any content related marketing. Being a relatively new field we are searching for a person with experience that is able to adapt quickly to new trends. The person should have a good understanding of user behaviour and interest and be able to formulate a content strategy around these insights.

Task will include but not be limited to consolidation of B2B landing pages, optimisation of lasting ones and development a content strategy based on data based insights as well as rolling your work out across EMEA.

Responsibilities:

  • Lead content marketing strategy that attracts a qualified target audience and reach users at all phases of the customer journey
  • Keep pace with SEO, search engine, and digital marketing developments and develop new approaches, strategies, and best practices as needed
  • Lead Keyword research strategy for over 30 different markets worldwide
  • Collaborate closely with editorial teams to ensure content is reaching its optimal search potential

Minimum Qualifications:

  • BA/BS degree
  • 3 years of SEO experience with a proven track record of increasing organic business
  • Experience with Search Console, Google Analytics, Keyword Planner and other related tools
  • Experience in mapping and optimizing user journeys
  • Experience managing cross-functional, complex projects
  • Experience with large scale content creation and localisation

Preferred Qualifications:

  • Experience working in a fast paced environment with strong attention to detail
  • Experience with design best practices of content pieces
  • Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics