Head of Marketing

Location
London
Salary
Negotiable
Posted
15 Nov 2016
Closes
15 Dec 2016
Ref
1628058
Contact
Elissa Benjamin
Discipline
Marketing
Specialism
Digital
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time
  • Responsible for developing and delivering the digital marketing strategy in support of business plan objectives.
  • Develop and manage the corporate digital channels serving all target audiences from all business units.
  • Work with internal stakeholders to develop and deliver segmented membership propositions for all membership grades, with clear value propositions linked to user need.
  • Develop and deliver segmented campaigns to all membership grades that maximise the levels of acquisition, migration and retention.
  • Drive membership recruitment forward.
  • Work with other stakeholders and suppliers to ensure that online and offline customer experience and service delivery is customer centric and integrated across the on and off-line channels, while meeting business requirements. Ensure that multi-channel marketing campaigns provide integrated user journeys and are fully optimised for campaign conversion. Use digital analytics and other modelling tools to drive strategy, business reporting and to determine ROI.
  • Lead the strategy and management of brand, service and demand-led engagement through email and social media channels across the business with key audiences.
  • Ensure all members of the Marketing Team have clearly defined objectives, targets and personal development programmes
  • Provide direction and assurance to project teams to ensure they are properly managed.
  • Keep the business up to date in marketing best practice, maintaining an interest in external marketing trends and techniques.
  • Ensure adequate self-development and training/cross training is undertaken to fulfil the role and responsibilities, share knowledge with team members and contribute to team development.
  • Attendance and active contribution at internal management meetings and business planning, contributing to overall strategic direction.