Senior Campaigns Advisor
We’re looking for a dynamic, creative person to join our growing team to develop and deliver first class campaigns on issues which matter. Could you be what we’re looking for? Could you help us to influence public opinion and behaviour by shaping innovative, imaginative content to reach our audiences? Can you talk to people from all walks of life, from prisoners, to judges, to business owners? Are you willing to look at insight to find out what people really think and feel so that you develop communications in response to this? If this sounds like a role you could fill, then please get in touch.
The job is based in the Campaigns Team which sits within the External Communications team (part of Communication and Information Directorate). The team delivers external campaigns and provides professional advice and guidance on how to effectively reach external audiences. This is a critical role, working directly to the Head of Campaigns, and managing Campaigns Advisors (Band C/IOs).
We help areas of the business define their objectives, understand their audience, create content for external channels and evaluate the impact and success of their communications. All campaigns led by the team follow the OASIS strategic approach (Objectives, Audience Insight, Strategy/Ideas, Implementation, Scoring/Evaluation). The team also provides communication support to the Ministerial Team, Director Generals and their Groups and as such, is a critical part of the MoJ communications ‘offer’.
The job purpose is to develop and implement high quality communications campaigns and activity that engages external audiences, leading to increased awareness of departmental priorities and reforms as well as seeking behaviour change.
Head of Campaigns
1 or 2 x Campaign Advisors
Manage client relationships
- Build, maintain and manage positive working relationships with clients, at all levels, establishing trust and maintaining confidence
- Develop a good understanding of the business priorities for each client
- Help to anticipate and identify conflicting priorities across client accounts
- Work with the Head of Campaigns and Campaigns Advisors to advise clients on how best to communicate externally, and develop and deliver an agreed strategy & comms schedule for each client account
- Identify and flag risks & issues identified within client accounts
Develop and deliver campaigns
- Identify opportunities for, manage the gathering of and make use of insight in the development of external comms campaigns
- Develop and lead the implementation of detailed communication campaigns for effective delivery across external audiences
- Manage campaigns to time, and on budget, focusing on delivering the agreed campaign objectives
- Work with other team members and the evaluation team to evaluate and report campaign progress and outcomes
- Manage Campaign Advisors, ensuring that people are being developed as required, and being involved and tasked in a way that will help them further their own experience and expertise
- Develop a good understanding of evaluation techniques
- Work collaboratively with colleagues inside and outside the directorate to deliver the best results for the Department
Develop content for external comms channels
- Identify opportunities for delivering campaign activity, and achieving campaign objectives, by making use of a range of external channels in a strategic way
- Produce, edit and sign-off, where appropriate, written content for external comms channels in support of campaigns and comms schedules
- Provide advice on language and tone in campaign collateral
- Work with clients to amend and edit content
- Work closely with national, regional and local media, together with consumer media outlets to deliver campaign messages across channels and extend our reach to our audiences.
KNOWLEDGE, SKILLS & EXPERIENCE:
- Proven communication skills and experience
- Creativity and keenness to develop and deliver innovative, low and no cost external communication campaigns, using digital and offline channels
- Good organisational skills
- Line management experience – experience of this is desirable
- An understanding of communication evaluation and keenness to act on the results – experience of this is desirable
- Effective and persuasive communicator with strong written skills
- Ability to respond positively and quickly to unexpected developments
- Customer orientated with a focus on great customer service
- Have personal impact, and the ability to get to grips with complex issues
COMMUNICATION CORE COMPETENCIES:
You are also expected to be proficient in each of the Government Communication Service (GCS) competencies to SIO level, particularly skills and knowledge under the ‘Campaigns and Marketing’ discipline. The summary below is not exhaustive - you should examine the full version on the GCS website.
- Actively encourage ideas from a range of sources and stakeholders and use these to inform thinking.
- Develop a strong understanding of customer/audience insights and how these can drive behaviour change.
- Recognise patterns and trends in a wide range of evidence/data and draw key conclusions.
- Develop measurable communication objectives to support the delivery of policy.
- Work with team to set priorities, goals, objectives and timescales.
- Demonstrate flexible, creative thinking. Test and refine ideas to develop innovative solutions.
- Develop plans, considering resources and budgets. Identify risks and plan mitigating actions.
- Develop an integrated campaigns approach, ensuring owned/eared/bought channels work together to achieve objectives.
- Communicate in a succinct and engaging manner and stand ground when needed.
- Establish relationships with a range of stakeholders to support delivery of business outcomes.
- Manage the delivery of campaign plans, including deploying resources and integrating solutions.
- Analyse evidence to assess effectiveness of communication and identify lessons learned.
- Manage and deliver the evaluation of all campaign plans, including defining clear metrics that relate to measurable communication and policy/business outcomes.
Working Arrangements & Further Information
Some of MoJ’s terms and conditions of service are changing as part of Civil Service reform. The changes will apply to staff joining MoJ who are new to the Civil Service. Staff joining MoJ from other civil service employers will transfer onto the new MoJ terms if they are already on 'modernised' terms in their current post or onto 'unmodernised' MoJ terms if they are on 'unmodernised' terms at their current post. Details will be available if an offer is made.
Flexible working hours
The Ministry of Justice offers a flexible working system in many offices.
The MoJ offers a range of benefits:
Generous allowances for paid holiday starting at 25 days per year, and rising as your service increases. There is also a scheme to allow qualifying staff to buy or sell up to three days leave each year. Additional paid time off for public holidays and 1 privilege day. Leave for part-time and job share posts will be calculated on a pro-rata basis.
The Civil Service offers a choice of pension schemes, giving you the flexibility to choose the pension that suits you best.
The Ministry of Justice is committed to staff development and offers an extensive range of training and development opportunities.
- A range of ‘Family Friendly’ policies such as opportunities to work reduced hours or job share.
- Access to flexible benefits such as salary sacrifice arrangements for childcare vouchers, and voluntary benefits such as retail vouchers and discounts on a range of goods and services.
- Paid paternity, adoption and maternity leave.
- Free annual sight tests for employees who use computer screens.
The opportunity to join employee-run networks that have been established to provide advice and support and to enable the views of employees from minority groups to be expressed direct to senior management. There are currently networks for employees of minority ethnic origin, employees with disabilities, employees with caring responsibilities, women employees, and lesbian, gay, bisexual and transgender employees.
Civil Service Code
The Civil Service Code, first published in 1996, sets out the core Civil Service values and the standards of behaviour expected of all civil servants in upholding these values.
- Integrity – putting the obligations of public service above personal interests.
- Honesty – being truthful and open.
- Objectivity – basing advice and decisions on rigorous analysis of the evidence.
- Impartiality – acting solely according to the merits of the case and serving governments of different political parties equally well.
To review the Civil Service Code visit: http://www.civilservice.gov.uk/about/values
Staff on fixed term appointments must have been recruited through fair and open competition.
Interview dates: Week commencing Monday 5th December, 2016
Closing Date: 4th December 2016 at 23:55 hours
Kate Horner, Head of Campaigns: 020 3334 3156, firstname.lastname@example.org
If you require any assistance please call 0845 010 3512 (Monday to Friday 8am - 6pm) or e mail Mojemail@example.com Please quote the job reference.
Reserved/Non Reserved post(s)? Non Reserved
Level of security checks required
Baseline Personnel Security Standard (BPSS), Security Clearance (SC)
DBS Check Type
You will be required to provide statements describing your skills and experience relevant to each of the stated competencies below.
We recommend that you structure your example as Situation, Task, Action and Result.
For further details on civil service competency framework see
Actively encourage ideas from a range of sources and stakeholders and use these to inform thinking.
Develop a strong understanding of customer/audience insights and how these can drive behaviour change.
Recognise patterns and trends in a wide range of evidence/data and draw key conclusions.
Develop measurable communication objectives to support the delivery of policy.
Work with team to set priorities, goals, objectives and timescales.
Demonstrate flexible, creative thinking. Test and refine ideas to develop innovative solutions.
Develop plans, considering resources and budgets. Identify risks and plan mitigating actions.
Develop an integrated campaigns approach, ensuring owned/eared/bought channels work together to achieve objectives.
Communicate in a succinct and engaging manner and stand ground when needed.
Establish relationships with a range of stakeholders to support delivery of business outcomes.
Manage the delivery of campaign plans, including deploying resources and integrating solutions.
Analyse evidence to assess effectiveness of communication and identify lessons learned.
Manage and deliver the evaluation of all campaign plans, including defining clear metrics that relate to measurable communication and policy/business outcomes.