Marketing Data Analyst, London, £30k, Media

Location
London
Salary
£25000 - £30000 per annum
Posted
17 Nov 2016
Closes
17 Dec 2016
Ref
WO74
Contact
Willow Oxford
Discipline
Marketing
Specialism
Data & Analysis
Sector
Publishing
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

A leading B2B media company are seeking a driven and resourceful Marketing Data Analyst to support their marketing function in the management of market research and customer data. Working to manage the company's database, you will be a key figure in setting up a marketing data analysis function within the company.

Responsibilities of the Marketing Data Analyst

  • Monitor database KPIs, working with the marketing team to implement new databases where appropriate.
  • Act as the key figure for the company's published data.
  • Work with the with the wider marketing team to ensure more effective data capture processes.
  • Managing external data providers, ensuring performance is monitored.
  • Tagging and uploading new data to the appropriate lists and product categories.
  • Segment and deliver data for the publishing, sales and events team where necessary.
  • Ensure targeted audiences are receiving appropriate email marketing content from the company.
  • Identifying new ways to use existing data, identifying links in company brands and titles to allocate resources for list purchasing. 

Requirements of the Marketing Data Analyst

 

  • A minimum of 2-3 years' experience in managing data from an analysis or data cleansing perspective is essential.
  • Strong communicator comfortable liaising with stakeholders at all levels is a key requirement for the role.
  • A background in data analysis within the media, publishing or events industries would be a distinct advantage.
  • The ability to be resourceful and carve out a data team from scratch within a company is a key requirement for the position.