Insight & Analytics Manager

Location
West Midlands
Salary
£40K-£45K
Posted
18 Nov 2016
Closes
16 Dec 2016
Ref
BSMSA6460
Contact
Michelle Mumford
Discipline
Marketing
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time
Insight & Analytics Manager, To £45,000 – West Midlands

Blue Skies are delighted to be working with a great B2B brand on a new role for their business to focus on Customer Insight and Marketing Analytics – this is a key strategic role sitting within their multi-functional sales and marketing team which requires a collaborative way of working and research led approach.

 

The Insight & Analytics Manager will identify and lead on customer, market and competitor data analysis and will be instrumental in helping the business deliver new growth opportunities and revenue streams as well as improving existing customer retention levels.

Key duties will include:

  • Defining, developing and delivering a market analysis strategy


  • Working to integrate customer, market and competitor led insights into the overall  strategic thinking of the business


  • Creating a process for evaluating customer behaviour and needs analysis


  • Understanding and exploring competitor behaviour to drive future activity


  • Creating a customer and market segmentation model using statistical techniques


  • Working cross functionally throughout the business to drive a culture of data led decision making.


This is an exceptional opportunity to really use your existing analytical and strategic experience to help this successful business really drive it’s customer offering further and increase market share.  You will come from an insight or analytical background which can have been gained in either a B2B or consumer sector; alternatively, you may be from an agency background and looking to make the move clientside.

You will demonstrate a high-energy approach, excellent stakeholder management / relationship building skills and a knack for getting under the skin of data!

This is an urgent requirement for our client who would like to start interviewing immediately. If you are interested and feel as though you display the appropriate skills, experience and personal attributes, please do not hesitate in applying.

Blue Skies specialise in Marketing Recruitment covering Clientside, Account Handling, PR and Executive. We also have a specialist Creative Recruitment team. We offer unrivalled opportunities across all specialisms and industry sectors, presenting you with only the best marketing jobs. Although we try to respond to all applications, the high number we receive means this isn`t always possible. If you have not heard from us within 72 hours, please assume that your application has not been successful. For more information, visit www.blueskiescareers.co.uk and we`ll make sure we do our best to find you the perfect marketing role.