Head of Online Marketing

Recruiter
Location
London
Salary
£90000.00 - £100000.00 per annum + Bonus and Benefits
Posted
21 Nov 2016
Closes
21 Dec 2016
Ref
JO-1611-91492
Contact
David Boyle
Discipline
Marketing
Specialism
Search Marketing
Sector
Telecoms
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Head of Online Marketing

The Company
My client is a well-known retailer based in London. They're one of the biggest electrical and telecommunications service companies in the country and over the past few years their online presence has been growing.

The Role
This is a strategic role and will lead the online marketing strategy- managing activity across all digital touch-points. A key requirement will be to develop a compelling and inspiring digital vision, strategy and ambition and own the delivery of the major elements of this plan - balancing the week on week commercial performance will longer-term planning. The budget is significant and has grown exponentially over the last 3 years; Digital is now at the heart of their business planning and execution.

Main Job Responsibilities

  • Manage a multi-million pound budget and stretching performance delivery - measured against sales volume growth, and channel profitability
  • Plan strategy across PPC, SEO, Affiliate channels,
  • Work with the CRM and in-life team to understand new opportunities for increasing retention, data capture and upgrade performance
  • Work closely with the insight and analytic teams to understand traffic and product funnel performance, competitor performance, and measurement & management of ROI
  • Develop understanding of the digital impact on retail and direct channels


Key Skills and Experience
Full digital channel mix experience. Expert knowledge of search (both PPC and organic), affiliate channel performance, display, social, online brand building.

  • Track record of delivery in fast-moving, and commercially astute and agile organisations
  • Experience managing dynamic inventory
  • Budget management (£ multi-million)
  • Agency experience - including contract negotiation and new business pitching
  • Deep mobile experience - including track-record of success in mobile PPC, display and social

To apply for the Head of Online Marketing role, please click the "apply" button, or contact Dave Boyle on 0207 928 2525 or dboyle@welovesalt.com for more details.