Brand Executive, Food & Drink, London, 28-35k

Location
London
Salary
£28000 - £35000 per annum
Posted
23 Nov 2016
Closes
21 Dec 2016
Ref
ES111E
Contact
Eva Saha
Discipline
Marketing
Specialism
Brand Management
Sector
Food & Drink
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time
Our client, a large food retail and restaurant group are seeking to recruit a Brand Executive to join their marketing team. You will be responsible for delivering the brand strategy and work with all Commercial Marketing teams to achieve successful delivery of brand plan activity.

Key duties include:
  • Develop and execute annual Brand Activity Calendar to deliver annual strategic and financial objectives for business.
  • Conduct monthly review of performance to activity plan and performance of promotional activity to agreed KPI targets.
  • Work with the Senior Brand Manager to develop and deliver long-term strategic and financial objectives.
  • Measure and drive quantitative brand performance in key areas (sales, profit, ATV, basket size, transactions, sales mix, site performance) benchmarking against the company’s business targets and recognised industry targets.
  • Regularly monitor competitor activity, market trends and customer insight analysis on a monthly basis, highlighting any opportunities to the Senior Brand Manager and feeding these in to short/long term activity planning.
The ideal background of a Brand Executive:
  • Previous experience working as a brand executive ideally within a similar industry.
  • You will have hands on commercial experience and be driven and passionate in your approach to marketing.
  • Experience in a multi brand or Retail environment.