Digital Marketing Manager

Location
London
Salary
£35000 - £42000 per annum
Posted
24 Nov 2016
Closes
24 Dec 2016
Ref
1628081
Contact
Sam Petrook
Discipline
Marketing
Specialism
Digital
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

A new opportunity has arisen for a Digital Marketing Manager to join the team at an international Events and Conference company based in Central London.

Digital Marketing Manager Responsibilities:

  • Work with the Head of Marketing on the digital marketing strategy to build social media presence across existing and new channels.
  • Lead the implementation of a community news website, working with the Head of Marketing and external partners to launch this new platform effectively and grow the audience.
  • Manage the marketing all company webinars and whitepaper campaigns including client reporting
  • Responsible for all organic social media marketing activity including scheduling, managing messaging, refining messages to the appropriate medium / situation, and analysis
  • Manage all PPC and SEO campaigns working with Google Adwords, Bing and other Microsoft platforms.
  • Identify trends and insights, and optimize spend and performance based on the insights - planning and executing measured experiments and conversion tests.
  • Explore and develop new digital marketing tools and train the Digital Marketing Assistant and wider marketing team.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies, collaborating with agencies and other vendor partners and provide thought leadership and perspective for adoption where appropriate

Digital Marketing Manager Skills/Experience

  • Extensive experience in digital marketing
  • Knowledge of pushing video content across social media effectively
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Demonstrable experience of using social listening tools
  • Basic understanding of Java Script / CSS code, HTML code and InDesign / Photoshop basic skills
  • Experience of managing another member of staff desirable not essential
  • Expert user of Google Analytics, Google Adwords and Facebook advertising including tracking and insights.
  • Experience within the events industry a bonus