Content Marketing Manager

Location
London
Salary
£27000 - £32000 per annum
Posted
24 Nov 2016
Closes
24 Dec 2016
Ref
1628102
Contact
Sheena Popat
Discipline
Marketing
Specialism
Content Management
Sector
B2B, Technology
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

A vibrant SaaS technology startup based in Soho is looking for a Content Marketing Manager with exceptional communication skills.

Help craft high-quality content and deliver compelling demand generation campaigns across a variety of channels. A company that has next-generation behavioural insights SaaS solution that allows brands to understand and optimise the online user experience.

The role:

  • Contributing towards the implementation of the UK marketing strategy
  • Accountable for content marketing initiatives to drive traffic, engagement, leads, that lead to new logo acquisition and customer retention.
  • Collaborates across functions globally to deliver an effective content marketing strategy (integrated into brand campaigns) and editorial plan to meet the strategic objectives
  • Development of editorial governance so content is consistent with our brand voice, style and tone.
  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
  • Contributing to client advocacy through client interviews, case study and use case development
  • Contributing to the global PR strategy, creating compelling synopsis and working closely with our PR agencyThe candidate:
  • BA/BS or equivalent working experience
  • Previous experience (1+ years) of content marketing in a B2B software technology environment extremely advantageous
  • Impeccable copywriting skills and experience of delivering compelling content across various formats (e.g reports, blogs, email copy etc)
  • Experience of running and managing events
  • Ability to analyse and present content and social performance
  • Experience with Wordpress, Slideshare, Salesforce, Hubspot (or equivalent marketing automation tool) and major social media channels
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a technology environment and focus on the delivery of results in the form of engagement, leads and sales