Marketing Manager

Recruiter
Location
London
Salary
£50000.00 - £55000 per annum
Posted
25 Nov 2016
Closes
25 Dec 2016
Ref
91144
Contact
Raoul Rechnitz
Discipline
Marketing
Specialism
Campaign Management
Sector
B2C
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

My client is a leading sports retail brand, looking for a marketing manager to lead a team of 5 people in a time of big growth for the company. The role aims to develop and deliver retail marketing programmes that re-inforce the brand's global position.

The role:

  • Develop in-store POP/POS materials that help to drive sell-through in store and have a consistency of look and communication message.
  • Ensure all POP materials have prime location in-store and help to maintain database of all POP collateral through regular store visits.
  • Develop retail database so we fully understand our customers individual in-store/driving range environments to help plan our POP development and can assist us in running promotions / events and provide us with unique branding opportunities.
  • Ensure all promotions, sales initiatives and incentive programmes are approved by US Legal, comply with regional sales promotional legislation and have a consistency of look and communication with global brand communication materials.
  • Provide regular updates of competitor's in-store sales promotion activities and in particular and trade related incentive schemes that may impact our programmes.
  • Identify and target the top customers in each region and, work closely with ASMs (Area Sales Managers), develop retailer specific marketing programmes and in-store support to help them grow their business.
  • Develop programmes for Assistants in these stores to raise awareness of our brands, assist with in-store merchandising and help with product sell-through.
  • Work closely with the regions to develop trade marketing initiatives that fit the business strategy and can be presented to key stakeholders.
  • Identify and develop Pan-European sell-through programmes which target and incentivise the retailer.

The ideal candidate:

  • 5-6 years experience in retail marketing.
  • Proven ability to develop and implement trade marketing initiatives, from original concept through to execution.
  • Design of POS and retail marketing initiatives.
  • Management and leadership skills.
  • Outstanding communication and interpersonal skills.
  • Strong computer skills, including Word, Excel and PowerPoint.

If this sounds like you, please apply through the website or send your CV through to me at raoul.rechnitz@majorplayers.co.uk or give me a call on 0207 845 7202.