Marketing Manager

Location
Dubai, United Arab Emirates
Salary
Up to £35K per annum + bonus + TAX FREE!
Posted
28 Nov 2016
Closes
28 Dec 2016
Discipline
Marketing
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Join an exciting and fast-growing exhibitions division and earn a tax-free salary in Dubai! We are looking for an experienced exhibitions Marketing Manager to join a dynamic team.

This is a fantastic opportunity to develop your career, work on a broad range of international exhibitions and gain some valuable experience in one of the world’s leading exhibition companies.

job accountabilities:

Marketing:

  • Creation and implementation of marketing strategy for the entire exhibition/conference campaign
  • Setting out entire budget, drop schedule and media plan
  • Implement an integrated marketing strategy for the entire exhibition/conferences including exhibitor, conference and visitor campaigns
  • Using the full marketing mix to promote the show in accordance with the marketing strategy – from exhibitor promotion through to visitor promotion and Conference promotion
  • Analysis of show audience and grow the database accordingly
  • Execute targeted selections on internal database system
  • Setting up media deals with external organizations to ensure maximum exposure at lowest cost to show budget
  • Ensuring show websites are fully up to date with latest information
  • Management of social media and PR campaign in co-ordination with the communication team
  • Coordination of design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc.
  • Copywriting and proofing of all marketing materials in conjunction with show manager
  • Updating and adhering to agreed marketing budget
  • Providing KPI reports and show analytics for monthly update meetings with marketing director / exhibition director

General:

  • Managing and co-ordination of all external suppliers including Print, Mailing House, Design and Research
  • Providing any other reporting information as required by show team
  • Timelines are adhered to in promotional activities
  • Show and individual targets met as set out by marketing director/exhibition director

Person Specification

  • Educated to secondary standard (UK GCSE or equivalent)
  • Proficient in the use of MS Office including intermediate/advanced Word and Excel
  • Thorough understanding of direct marketing initiatives including mail and email marketing
  • Database development and growth including segmentation / advanced targeting
  • Online marketing experience to include search engine optimisation and banner placement
  • Significant exposure to design and print suppliers / agencies
  • High level of copywriting and collateral production knowledge
  • Excellent attention to detail
  • Deadline and target driven
  • Experience of working in pressurised environment
  • Excellent verbal and written communication skills

Desirable:

  • Specific Conference/Exhibitions experience
  • Arabic language speaking
  • Formal business/marketing higher education qualification