Head of Digital Content

Location
London
Salary
Negotiable
Posted
29 Nov 2016
Closes
29 Dec 2016
Ref
1627921
Contact
Matthew Berney
Discipline
Marketing
Specialism
Content Management
Sector
Technology
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time
A leading Software firm is currently recruiting for a Head of Content to build, manage and implement a EMEA-wide digital content strategy and oversee EMEA digital content creation from ideation to execution.

Head of Content Key Responsibilities

Define and track key content metrics around production, engagement and performance

Work with in-house teams and agencies to create and execute EMEA content pieces such as case studies, blog posts, social content, visual slide decks, infographics and videos

Source existing content from around the company and identify subject matter experts from all relevant teams

Work with local marketing teams to aggresively promote content via lead-generation activities

Constantly refine audience targeting, ensuring the right content reaches the right people at the right time

Head of Content Experience/Skills

Vast experience in Digital Content Marketing

Experience owning a content strategy across multiple countries in multiple languages

Brilliant writing/editorial background

Proven ability to tell a story and convey messasges that connect brands with customers

Ability to translate technical complexity into clear concise business benefits

Strong agency management skills