Performance Planning Director

3 days left

London (Central), London (Greater)
27 Feb 2017
27 Mar 2017
Business Type
Contract Type

The Company:
Top class media agency – fully integrated offering all possible media planning and buying services to a wide range of advertisers.
Interesting and diverse client list representing all major advertiser categories. They cover both UK and International media planning and are part of a global network. It's an extremely smart agency who have a relaxed office environment and a low staff turnover.

The Role:
The Performance Planning Director will drive digital performance strategy and planning for key clients.
Main Responsibilities:

  • Line management of Account Managers; lead and inspire them, driving standards to achieve the highest level of excellence
  • Drive digital thought-leadership within the agency
  • Lead the agency in performance marketing, ensuring planners are supported in the strategic vision and specialist performance teams are driving an excellent standard
  • Drive best practice throughout the wider digital specialist teams, specifically improving the quality of insight, planning rationales and the creativity of digital campaigns
  • Develop and lead innovative, data-driven strategies for integrated Performance Marketing, across digital marketing channels

The Candidate:
The ideal candidate will have deep knowledge of performance marketing channels – any experience trading would be an advantage
Key Skills:

  • A good understanding of attribution models and how they are used for marketing
  • Advanced skills in Microsoft Office
  • Prolific in data and analytics to produce the best in class reporting and analysis
  • A positive outlook and a proven ability to handle pressure
  • A high level of commercial awareness

Why Dot-Gap?
Dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell.... we listen!

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