Conference Event Marketing Manager

Location
London
Salary
Negotiable
Posted
20 Jul 2017
Closes
19 Aug 2017
Ref
1628999
Contact
Elissa Benjamin
Discipline
Marketing
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Responsibilities :


  • Creating highly tailored, customer-centric marketing collateral
  • Creating, repurposing and optimising content in different, innovative formats for various platforms, including site, email, social media and print
  • Extensive use of internal database to select/manipulate for marketing campaigns
  • Implementing and managing a coordinated marketing campaign for each conference
  • Prospect identification, lead generation and lead nurturing
  • Detailed response analysis of past campaigns
  • Working collaboratively with the sales team
  • Working with external designers on the design and production of marketing material
  • Creating and curating of marketing content for social media channels
  • Supplier liaison to ensure the timely dispatch of campaigns
  • Editing website copy to ensure it is sales led and search friendly
  • Internal and external contra-deals to promote key events and raise awareness of the brand
  • Working closely with the Head of Marketing to create and deliver a new exciting marketing strategy