Digital Analytics Manager

Recruiter
Location
Hinckley
Salary
£42 - £50k
Posted
20 Jul 2017
Closes
17 Aug 2017
Ref
7571
Contact
Rina Maniar
Discipline
Marketing
Specialism
Data & Analysis, Digital
Sector
Online
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time
  • Popular UK brand.
  • Strong eCommerce team.
  • Great culture & benefits.
Working for a well-known and loved national brand, this is a fantastic opportunity for an experienced Digital Analytics Manager to be a pivotal member of the eCommerce team. You will be responsible for leading the advancement of analytics data and will manage the end to end digital analytics process. This will include implementation, analysis, recommendation, deployments and product iterations.

What you’ll be doing

As the Digital Analytics Manager, you will report into the Online Trading Manager, and take the lead in leveraging the full capabilities of tools such as Adobe Marketing Suite, Google Analytics and tag management solutions. You will also be responsible for the training and development of the analytics team, as well as sharing your knowledge with the wider internal and external teams.

With a strong understanding of the importance of data and how it can be used to optimise online performance, you will put processes in place to drive efficiency within the team. Your remit will involve managing the reporting distribution, ensuring reports are accurate and are distributed to the correct stakeholders. You will also continuously develop team reporting and maintain the Tableau reporting suite, in addition to overseeing the tagging of analytics across all websites.

Across the wider online team, you will support the UX & Merchandising team, as well as the marketing team, by providing insights and recommendations on how best to optimise their processes.

What experience you’ll need to apply

  • Significant data analytics experience within an eCommerce business. 
  • Experience working with tagging solutions.
  • Ability to use SQL.
  • Familiarity with data visualisation tools – Tableau preferable.
  • Ability to analyse data and make recommendations for change.
  • Substantial experience using web analytics platforms. 
  • Advanced Excel skills.
  • Excellent communication skills. 

What you’ll get in return for your experience

With a competitive salary on offer and fantastic development opportunities, this is a great opportunity for a driven analyst who wants to take the next step in their career. Benefits include a 10% bonus, car allowance, 25% store discount, 33 days holiday (including bank holidays) and BUPA healthcare.