Interim Loyalty CRM Manager

Location
London, South London
Salary
£230 - £260 per annum
Posted
21 Jul 2017
Closes
20 Aug 2017
Ref
1629003
Contact
Emily Matthews
Discipline
Marketing
Specialism
Campaign Management
Sector
Retail
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Freelance / Contract
Hours
Full-Time

Key Responsibilities:

  • Own the management of a wide variety of onsite, email and direct mail loyalty campaigns. Examples of these campaigns could include: Bonus points offers and promotions, retention, customer education around the loyalty program etc.
  • Define, lead and implement strategy to create inspiring, relevant and personal connections to the company using data to shape the plan to meet Sales targets.
  • Brief and manage agencies to develop creative for loyalty campaigns.
  • Continuously monitor and analyse campaign performance and look for testing and optimisation in order to improve campaigns' efficiencies.
  • Work closely with internal & external data teams as well as insight teams to create compelling cross-channel campaigns.
  • Plan campaigns with loyalty program team lead to optimise campaign visibility and ensure operational resource in Prague is available.
  • Closely liaise with stakeholders and account managers from the external loyalty partner.
  • Lead promotions supporting retail events in collaboration with the internal retail event teams.
  • Ensure that all campaigns meet both internal and the external partner's brand guidelines as well as communication objectives.
  • Identify industry best practice within onsite, email and direct mail Loyalty Marketing and benchmarking own initiatives against competition.
  • Part of a wider team and will be encouraged and expected to contribute to broader discussions about Loyalty Marketing and share learning.

Key Skills:

  • Demonstrable Loyalty/ CRM experience, ideally within a large ecommerce or retail environment.
  • Exceptional project & process planning experience.
  • Must have a strong commercial & analytical outlook .
  • Ability to manage project delivery autonomously through internal and external stakeholders.
  • Ability to work at a fast pace, while managing competing priorities.
  • Ability to work both independently and in a team-oriented, collaborative environment is essential