B2B Marketing & Demand Generation Manager

2 days left

Location
London
Salary
£35000 - £40000 per annum
Posted
24 Jul 2017
Closes
23 Aug 2017
Ref
1628966
Contact
Emily Matthews
Discipline
Marketing
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Freelance / Contract
Hours
Full-Time
  • This role would suit someone who understands how to quickly build a client database through offering freemium products in a B2B environment.
  • This role will include devising strategy and the execution of inbound, demand generation, growth hacking and lead nurturing.
  • You will also be responsible for driving brand awareness through events and managing our PR agency.
  • You have a solid background in inbound marketing and demand generation with a SaaS focus, and understand how to target different stages of the buyer journey with the right content to convert leads along with introducing tactics to drive high growth and scale.
  • You have experience in marketing automation and lead nurturing with Pardot and reporting in Salesforce for campaign success along with Google analytics and Wordpress (or similar) to manage our website.

Skills Required:

  • An appreciation of eCommerce and a desire to help shoppers improve their experience (both online and offline).
  • Marketing experience with a Software as a Service (SaaS) provider is desired.
  • Technical skills and understanding of the areas that make up a successful digital campaign and how that process is executed and measured.
  • Firm understanding of demand gen tactics including outbound and inbound marketing, content marketing.
  • Copy writing skills for creating ads, presentations and managing creative with designers.
  • Experience in planning and executing events and managing PR agencies
  • Detailed knowledge of Pardot and Salesforce.
  • Knowledge of how retailers work and how to communicate value effectively.

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