Senior Account Manager
We are on the look out for an experienced SAM looking to take their next step in the world of b2b marketing. Our client is a global demand generation agency, who combines the opportunity and energy of a start-up with the security and resources of an established global company.
They work with some of the world’s most dynamic companies , transforming the way they do marketing from an enabler to a driver of business success. They are helping organisations to evolve from outdated outbound marketing to a fully measurable inbound engine. And when they say measurement, they mean the real business kind (not the fluffy old school marketing kind). They are looking for an ambitious Senior Account Manager to join their team.
The ideal candidate
You will be a key player within the Client Services team, managing existing client account relationships and contributing to new business pitches. You will be helping clients think differently about how digital and telemarketing work in tandem to provide a single, connected conversation.
You will have several years solid B2B marketing experience, preferable digital and the authority and confidence earned over a period of several years in a client facing role managing “the grey areas” of marketing projects. You will be able to evidence of being able to blend account management, project management and strategic decision making.
You will value performance-driven marketing and working in a results-driven and creative environment.
You will ideally have experience with data-driven email marketing, marketing automation (if you have worked in an email marketing or marketing operations team then even better), conversion-centered web design and lead capture. If you love content strategy and an appreciation of the role of paid media, search, and social media for generating customer insight and driving traffic then even better.
You will be adept at knowing when to involve both internal and third party contractors and suppliers for specialist planning (data, content, IA/UX) and delivery (designers, copywriters and developers).
You will be energetic and enthusiastic, able to multi-task and work at pace – often independently.
About our client
They believe prospects should be engaged the way we’d like to be ourselves. That means two-way conversations rather than one-way communication, using content rather than ‘concepts’ and valuing usefulness over entertainment. They believe that creativity is a means to an end (not the end in itself). And the same goes for strategy.
They work with some of the largest global companies in the information technology, telecoms, business services, manufacturing, and finance sectors so a genuine appetite for the complexities of business-to-business marketing is essential. Familiarity with Sirius Decisions and funnel best practices is a plus.
Day to day
You will act independently on accounts without regular involvement of the Account Director, leading internal and client project status calls, reviewing delivery of assets against briefs and providing feedback to teams involved in delivery.
You will be responsible for all aspects of project management including translating client requirements into project and creative briefs, estimating costs and timeframe, managing client budgets, scheduling resources and regular reporting to both client and agency teams.
You will manage the client relationship and make sure the right people are engaged in delivering to the client’s requirements, including liaising with creative and technical teams and leading the briefing, management and review of materials.
You will advise clients on strategic initiatives, campaign planning, and content creation, but, essentially, understand when to involve supporting consultants and when to make recommendations themselves.
You will mentor and/or manage Account Managers and Account Coordinators
Sound like the role for you, then please get in touch to find out more.