HTML Email Developer

Recruiter
Location
London (Central), London (Greater)
Salary
DOE
Posted
03 Aug 2017
Closes
03 Sep 2017
Discipline
Marketing
Sector
Online
Business Type
Agency
Contract Type
Permanent
Hours
Full-Time

Your key responsibilities as a HTML Email Developer will be to build and manage client email campaigns and support the team from end-to-end (design to delivery) on everything email. You will be collaborating closely with the organisation's preferred ESP - Cheetahmail (Experian) in order to build and evolve HTML emails with intense internal testing for the functional performance against industry best practice.

  • Populate, develop and build responsive/modular HTML emails for delivery via CheetahMail (Experian)
  • Perform cross-client testing using Litmus
  • Work with Project Managers to develop personalised emails using live/dynamic content, integrated web content, APIs and 3rd party apps (LiveClicker)
  • Adhere to production schedules and deadlines for all communications
  • Collaborate with Project Managers and report to key stakeholders / cross-functional teams to consistently deliver quality communications that support business objectives
  • Provide sound best practice direction and solutions to email campaign related challenges
  • Identify and promote opportunities to develop more engaging or interactive email using latest Kinetic techniques
  • Identify email campaign related performance, technical issues or insights and feed back into team (creative/design)
  • Support the implementation of new automated email initiatives
  • Always look for opportunities for improvement in design, development and process in order to evolve the email offering
  • Be confident as a subject matter expert/consultant to the team and to client when appropriate – it’s a collaborative environment where your ideas are welcomed

The ideal candidate:

Working alongside the creative team and digital designers, you will prepare, optimise and export assets from approved PSD design files before producing efficient HTML/CSS code to aide the development and production of a wide range of email communications, as you learn, discover and employ new technologies and techniques.
 

Essential Skills:

HTML/CSS

  • Good Knowledge of modular and responsive HTML and CSS for email marketing
  • Hand­written HTML & CSS (Correct use of markup and styling)
  • Attention to detail and quality
  • A solid understanding of cross-client/platform issues, code solutions, best practices and email guidelines/standards
  • A genuine passion for front-end development
  • Good Knowledge of CheetahMail (not essential) or similar email service platform
  • Excellent communication and influencing skills
  • Proactive and able to work on own initiative
  • Strong project management and prioritisation skills
  • Experience in an email marketing role - ideally within the corporate or finance sectors
  • Competent using PC and Mac
  • An online portfolio of projects demonstrating examples of work, personal projects or related educational background

Photoshop

  • Good working knowledge required in order to be able to: Tidy up and export assets
  • Image optimisation and compression
  • Make minor amends to text and images

Desirable:

  • Experience of email Design and UX
  • Knowledge of other Adobe CC Apps, Illustrator or Sketch is a bonus
  • Solid understanding or experience in developing interactive or kinetic emails
  • Wider knowledge of DM and digital marketing channels
  • Good data analysis and interpretation skills
  • Agency experience ­ whether in a freelance or in­-degree capacity

 

Oliver values

Our values are at the heart of everything we do, whether it’s creating a new service for our clients or how we look after our team:

Ambition

  •         Identifies opportunities to deliver greater value for Oliver Marketing
  •         Identifies opportunities to deliver greater value for themselves
  •         Takes on difficult challenges willingly and realistically
  •         Has a can do attitude
  •         Shows commitment to the company vision for growth through adding value

Imagination

  •         Identifies a range of solutions to problems
  •         Thinks of improvements to things without being prompted
  •         Challenges convention by exploring alternatives

Inspiration

  •         Demonstrates role model behaviors consistent with our vision and values
  •         Leads by example
  •         Deals with challenges and problems in a positive and constructive way
  •         Encourages others
  •         Sets achievable but high standards
  •         Demonstrates good leadership skills
  •         Uses inspiring communications to motivate clients and colleagues
  •         Achieves outstanding results
  •         Acts with humility and honesty
  •         Demonstrably values the contribution of others
  •         Gives honest and direct feedback in a constructive manner

Learning

  •         Has excellent listening skills
  •         Shows the ability to change their opinion/view
  •         Acknowledges the contribution of others
  •         Views challenges as a learning opportunity
  •         Actively looks to develop themselves on the job, and in their own time
  •         Does not often make the same mistake twice
  •         Is willing to take risks
  •         Learns from mistakes and takes action to personally change

Results

  •         Acknowledges the importance of tracking results
  •         Accepts responsibility for actions
  •         Looks for accountability
  •         Sets goals and focuses on their delivery
  •         Is comfortable with hard and soft targets
  •         Shows a strong commitment to exceeding targets
  •         Sets own goals
  •         Has strong time management
  •         Has an analytical approach to objectives
  •         Can handle complexity and ambiguity
  •         Looks to make goals SMART without prompting
  •         Goes “above and beyond” to deliver the goal